Unilever realigns portfolio of media agencies

Unilever realigns portfolio of media agencies to reach its 2 billion consumers more effectively.

Unilever today announced the outcome of its global media agency review. The review was initiated in July 2009 across 53 countries, in line with company policy to evaluate media agency arrangements periodically.

The outcome is split between the three incumbent groups of agencies: WPP, Omnicom and Interpublic. All appointments are subject to the finalisation and signing of contracts implementing these arrangements. The outcome for Unilever’s lead countries is as follows:

China*[previously announced] PHD (OMG)
India Mindshare (WPP)
Thailand Mindshare (WPP)
US and Canada Mindshare (WPP)
Mexico Initiative Media (IPG)
Colombia Initiative Media (IPG)
Argentina Initiative Media (IPG)
UK Mindshare (WPP)
Netherlands Mindshare (WPP)
Germany Mindshare (WPP)
France Mindshare (WPP)
Spain Mindshare (WPP)
Nordics Mindshare (WPP)
Poland Media Direction (OMG)
Russia Initiative Media (IPG)

Laura Klauberg, Unilever Vice President Global Media, said, “We are extremely pleased with the outstanding portfolio of agencies that will be working on our behalf around the world. The outcome of the review further strengthens Unilever’s position as a leading marketing organisation, and will allow us to reach even more consumers in more effective ways.”

“As we increasingly make use of digital and social media, we are confident that we have the best agency partners to help us engage in new ways with the 2 billion consumers whose lives we touch. In addition, greater alignment within our key country clusters will contribute to achieving exceptional results for our business in an increasingly complex and fragmented media environment.”


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