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Edentity and Lowe Roche Launch E-Commerce Module For Audi Canada


TORONTO, ON- Lowe Roche and Edentity recently launched a new e-commerce module for Audi Canada’s new R8 Campaign. The campaign, entitled “Own your own R8”, allows users to purchase a replica 1:1 scale banner of the R8 to cover their garage door.

Edentity completed the back end development of the site, which was based on the creative ideas of Lowe Roche. Jon Voigt from Edentity was quoted as saying “We were very excited when Lowe Roche contacted us to help with one of the world’s greatest car brands. We love the campaign and working with Lowe Roche was a pleasure.”

The new campaign offers users the option to purchase the banner online, and select which size will fit their garage measurements.
The site gives those people who are looking for the appeal of having the Audi R8, the option to have a replica without the large price tag. The ecommerce portion of the site is the first for Audi in this context, and makes for a great marketing tool for publicizing the R8 Model.

With numerous videos and photos emphasizing the luxurious appeal of the car, Audi fans can definitely appreciate the entire site, and find out any information regarding the specifications of the vehicle. It gives customers a personalized approach to building a car for themselves, and the interactive nature of the site is very user friendly.

Trisha Quennville of Lowe Roche stated “Edentity was able to deliver high quality back-end code for the campaign under a very tight timeline. We are very pleased with the results.” It was a successful working partnership for both Edentity and Lowe Roche, with the Audi clients adding a new, fresh module to their site.

The “Own a R8” campaign can be found at:

About Lowe Roche
Innovate or die. It’s been our mantra since day one. In an industry being crushed by a lack of innovative thinking, anything less is just that – less. Lame strategies, mundane media planning, and over-researched, over-thought thinking leads to nothing more than boring work and even worse business results for clients. Our clients demand nothing but the best from us. They know that today’s consumers are ten times harder to reach than they were ten years ago or even ten months ago. That’s why it takes nothing less than innovative, original thinking that is always one step ahead of the competition. We feel it’s our duty to provide this kind of thinking and even more importantly, the spectacular results that our clients’ brands deserve.

About Edentity Web Systems
Edentity is a Microsoft Gold Certified Partner that provides the technology and expertise to build, host and manage your website or web-based business application. Their successful track record of delivering sophisticated web projects, on time and within budget, has helped make them the fastest growing web development company in the country. Edentity was on the Profit Magazine list of the 50 fastest growing companies in Canada in 2006 and 2007. Their clients include Cineplex Entertainment, Corus Entertainment, BBDO Toronto, JWT Canada, Tribal DDB Canada and Draft FCB.

About Agility
Agility is a Software-as-a-Service web content management system for managing vibrant, feature-rich websites. The easy to use, browser-based system allows efficient content editing, streamlines multi-language requirements, maximizes search engine optimization, and more. Agility is backed by industry leading implementation and support teams and includes monthly updates with every account. Agility was development by Edentity Web Systems in Toronto Canada is running sites for Uncle Ben’s, Campbells, XFX Force and Cineplex.



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