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Market Force’s Contractor Network – The “Force” – Hits Milestone with 10 Millionth Assignment Completed Worldwide


Mystery shops, price audit research, theatre checks, and merchandising engagements have been conducted on behalf of most of the world’s largest consumer companies

BOULDER, Colo. – Jan. 27, 2010 — Restaurants, banks, theatres, convenience stores, retailers, superstores, hotels, drug stores, and even pet service retailers have been visited or called more than 10 million times in the past five years by Market Force independent contractors, an extensive network dubbed the Force™, who report on their encounters to help these companies continue to deliver a pleasing customer experience.

The 10 millionth milestone visit was conducted at a franchise of a well known family restaurant where the Force member reported back on food quality, service time and overall satisfaction. These scores are being used to not only maintain quality, but also as input to help the chain determine its ‘best franchisee’ in the country.

“It’s our belief that 10 million site visits is the largest number of engagements by one single company in the burgeoning field of customer intelligence,” said Janet Eden-Harris, chief marketing officer for Market Force. “With our track record of delivering true, actionable business value, companies from all types of industries are tapping Market Force to measure their quality of service and improve the customer experience.”

Market Force has one of the largest and most qualified independent contractor networks in the world. These contractors are consumers who come from every walk of life and age range, and they provide invaluable input for companies that need to maintain high standards across multiple locations, when it is not feasible for executives to be in every store, theatre, or restaurant. The input they gather provides the customer intelligence that companies need to run their businesses effectively.

In addition to mystery shopping site visits and calls, Market Force’s field force has been to millions of stores to help set up displays, re-stock kiosks, audit shelf stocking, validate item pricing, as well as to countless local theatres to make sure that the overall theatre experience is the best possible.

About Market Force Information
Market Force Information Inc. is the leading global customer intelligence solutions company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. With more than 120 years of combined industry experience, Market Force Information has pioneered the industry with a suite of customer intelligence solutions – from 300,000 field associates, to real customer surveys, to proprietary decision support tools – that provides a holistic view of the customer’s on-site experience and identifies the actions required at the store level to increase customer loyalty and improve financial performance. For more information, please visit: and follow us on Twitter @MarketForce.



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