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Kantar Worldpanel launched with new name and branding


TNS Worldpanel, the worldwide leader in continuous consumer panel research, today announced that it has changed its name and identity to Kantar Worldpanel across its global network.

Kantar Worldpanel specialises in providing actionable insights into consumer purchasing and usage habits on a local and global scale in fields as diverse as FMCG, entertainment, communications, petrol, fashion, beauty, baby and food-on-the-go.

In addition to the name change, Kantar Worldpanel is introducing a fresh and dynamic new logo. Central to the new brand is a visual device, which acts as a framing mechanism to zoom in on what is really important. It represents a visual symbol for the company’s breadth and depth of analysis, the clarity and focus of its insights and the ability to use data to see beyond the obvious.

A new strap line – high definition inspiration – summarises Kantar Worldpanel’s capabilities to turn complex data sets into exciting insights that inspire clients to take their business to new levels.

The rebrand will not result in any changes to the client service teams, panel sizes, methodologies or data delivered previously by TNS Worldpanel.

Tim Kidd, Managing Director of Kantar Worldpanel in United Kingdom commented: “Our new name and branding marks quite a substantial change to our business, to how we see ourselves and to how we want to be perceived in the market. It is a great opportunity not just to re-enforce our strengths in providing actionable insights but also to demonstrate to our clients how they can benefit from high definition inspiration.”

“Today, Kantar Worldpanel is the only company 100% dedicated to inspiring our clients through consumer panel research. This specialisation enables us to develop our unique portfolio of solutions and best-in-class service across our worldwide network - to provide more value to our clients”, said Josep Montserrat, Kantar Worldpanel’s Chief Executive.

He added: “This change also means we can enjoy even more benefits of being part of such a large group of companies. We want to build on this and are looking further into ways of working in partnership with the other Kantar businesses.”

Worldpanel was a part of TNS, the global custom and syndicated market research business, which was acquired in 2008 by WPP. Following this and a major restructure of the Kantar group of companies, it was announced in spring of 2009 that TNS Worldpanel would be integrated into Kantar - the information, insights and consultancy side of WPP’s operations.

About Kantar Worldpanel – high definition inspiration™

We are the world leader in continuous consumer panels. Our global team of consultants apply tailored research solutions and advanced analytics to bring you unrivalled sharpness and clarity of insight to both the big picture and the fine detail. We help our clients understand what people buy, what they use and the attitudes behind shopper and consumer behaviour.

We use the latest data collection technologies best matched to the people and the environment we are measuring.

Our expertise is rooted in hard, quantitative evidence – evidence that has become the market currency for local and multinational FMCG brand and private label manufacturers, fresh food suppliers, retailers, market analysts and government organisations. We are not limited to the grocery sector; we have a wide range of panels in fields as diverse as entertainment, communications, petrol, fashion, personal care, beauty, baby and food-on-the-go.

It’s what we do with our data that sets us apart. We apply hindsight, insight, foresight and advice to make a real difference to the way you see your world and inspire the actions you take for a more successful business.

We have over 40 years experience in helping companies shape their strategies and manage their tactical decisions; we understand shopper and retailer dynamics; we explore opportunities for growth in terms of products, categories, regions and within trade environments.

Together with our partner relationships, we are present in more than 50 countries – in most of which we are market leaders – which means we can deliver inspiring insights on a local, regional and global scale. Kantar Worldpanel was formerly known as TNS Worldpanel.

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About Kantar

Kantar is one of the world’s largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

For further information, please visit us at


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