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GroupM China wins Amway TV business


CHINA — GroupM China is pleased to announce that it has been awarded Amway’s TV buying business for all products, covering Artistry, Nutrilite and corporate branding across China. The business will be managed by GroupM Trading in Guangzhou.

This TV buy remit was taken from the incumbent agency, OMD Guangzhou, who will retain the media planning, OOH, print, radio and creative buying.

According to A.C. Nielsen, Amway’s 2009 TV media spend was US$200 million in China.

“We are very pleased that we were able to demonstrate our superior media trading expertise with this win,” Bessie Lee, CEO, GroupM China, commented.

GroupM China
GroupM is WPP’s consolidated media investment management operation, serving as the parent company to agencies including Maxus, MediaCom, Mediaedge:cia, Mindshare and Kinetic.

GroupM is the global number one media investment management group.

GroupM employs more than a thousand people in eight cities across China. With total media billings in excess of USD 3.36 billion (RECMA: 2008 Definitive), GroupM is China’s top media communications group and the industry’s biggest investor in syndicated and proprietary media research and optimization tool development.

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