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Sybase 365 Recognised as a Mobile Messaging Leader by Independent Research Firm


Report Recognises Breadth of Sybase’s International Footprint Matched by Numerous Messaging Applications and Other Value-Added Services

LONDON, U.K. - Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), a global leader in mobile messaging and mobile commerce, today announced that it has been ranked Number 1, in both Current Offering and Market Presence, in the Forrester Research, Inc. independent report published December 23, 2009 – The Forrester Wave™: Mobile Messaging Vendors, Q4 2009.

According to Forrester Research, “Sybase as a whole focuses on unwiring the enterprise through a very wide range of mobility services… [The company] has extensive global reach and is the only vendor evaluated with a compelling presence in Asia, Europe, North America and South America. The breadth of Sybase’s international footprint is matched by the numerous messaging applications and other value-added services that Sybase offers clients.”

“Mobile messaging remains the most ubiquitous medium accessible to around 4 billion people around the world, with consumer brands, financial institutions and enterprises of virtually any variety or size, just beginning to realize its enormous potential,” said Marty Beard, President, Sybase 365. “We are at the forefront of providing enterprises with a full circle of mobile and data services, enabling them to communicate, market and deliver goods and services to their customers, as well as providing mobile commerce and analytics solutions.”

The full Forrester Wave™ report can be obtained at


About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS and GRX interoperability, end-to-end mobile commerce solutions, innovative text messaging, mobile marketing and content delivery services. Sybase 365 processes more than 1.3 billion messages per day, reaching 800 operators and almost 4 billion subscribers around the world. For more information, visit: Read our blogs:

Sybase and Sybase 365 are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration in the United States.

Forward-Looking Statements
Certain statements in this release concerning Sybase, Inc. new and expanded business relationships and products are forward-looking and involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially from those suggested by these forward-looking statements include, but are not limited to, the performance of the global economy and growth in sales of mobile messaging and mobile commerce products and services; market acceptance of the company’s products and services; customer and industry analyst perception of the company and its technology vision and future prospects; the success of certain business combinations engaged in by the company or by competitors; political unrest or acts of war; possible disruptive effects of organizational or personnel changes; and other factors described in Sybase, Inc.’s reports filed with the U.S. Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 2009.


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