Golf Fans: Let the Countdown to the 2010 AT&T Pebble Beach National Pro-Am Begin with Three Weeks to Win

Fans Invited to Enter Sweepstakes; Celebrate 25th Anniversary of the Tournament Sponsorship and 25 Years of Charitable Giving

Dallas, Texas, Celebrating 25 years as the title sponsor of the AT&T Pebble Beach National Pro-Am in just three weeks, AT&T* today announced that fans can enter for a chance to win netbooks, wireless devices and commemorative gear just by registering at www.att.net/attpb or via mail**. And, beginning today and throughout February, golf enthusiasts are invited to re-live the legacy through historical highlights over the past quarter century of the Pro-Am at AT&T Fanzone, www.fanzone.att.net.

Now through Feb. 10, AT&T will drive home the excitement for fans with the AT&T “Great Pairs” sweepstakes, celebrating decades of professional-amateur pairings at Pebble Beach. Fans are invited to enter daily, and on Feb. 18, 2010, 25 winners will be selected at random to win a variety of prizes. Five grand prize winners will receive a netbook and ten winners will receive a Pebble Beach Prize Pack from AT&T, which includes AT&T Pebble Beach Pro-Am commemmorative gear. Another ten winners will be awarded a wireless handset.

“The AT&T Pebble Beach Pro-Am has raised more than $66 million in charitable giving in the past 25 years, assisting organizations throughout the area with the help of the Monterey Peninsula Foundation,” said Gail Torreano, senior vice president, AT&T Sponsorships. “Not only are we keeping that heritage alive, we’re also connecting fans to the action through this tribute to the tournament.”

“When we began sponsoring this event more than two decades ago, we couldn’t have imagined offering high-tech device giveaways online, posting historical blog entries, and providing wireless access during the tournament. Now we’re able to offer that and much, much more, giving fans a chance to see how the game and technology have really evolved,” said Torreano.

During the tournament, fans are invited to stop by the AT&T Digital Clubhouse, located at the Triangle on Pebble Beach Golf Links, where holes 6, 8 and 14 meet, to participate in the “Longest Drive” contest, enjoy the action from two outdoor patio decks and experience a variety of AT&T products and services. And, at the YELLOWPAGES.COM tent located on the 18th hole, guests can discover anything they need locally around the Monterey Peninsula – from the nearest place to get private golf lessons, to the best user-reviewed pizza joint. At the Grand Entrance, fans can participate in golf-related games and trivia at the AT&T Fan Zone Tour Truck, and can rent one of AT&T’s wireless caddie devices where guests can follow the tournament on their own BlackBerry® Bold™ 9000 handset.

On the Web, fans can also get the latest updates on the tournament – now and throughout the event – by following @ShareATT, @ATTGolf and @TechnologyTour on Twitter; at AT&T Fan Zone and through the AT&T Pebble Beach National Pro-Am and AT&T Facebook pages.

For full rules and more information on the AT&T “Great Pairs” Sweepstakes, please visit: www.att.net/attpb.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

AT&T is a proud sponsor of the AT&T “Great Pairs” Sweepstakes. Project Support Team is the administrator of this sweepstakes. For more information regarding rules and entry, please visit: www.att.net/attpb.

**To enter the sweepstakes via mail, hand-print your name, address, zip code, daytime phone number (with area code) and date of birth on a plain 3” x 5” piece of paper and mail your entry in a #10 envelope with proper postage affixed to be received by 2/17/10 to: AT&T Pebble Beach Celebrating Great Pairs Sweepstakes, c/o The Marketing Arm, 1999 Bryan Street, Suite 1800, Dallas, TX 75201.

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