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Companies Searching for Complete Subscription Management and Fulfillment Solutions Look to THINK Subscription


THINK Subscription Solves Complexities of Print and Digital Good Fulfillment

PROVO, Utah, March 15, 2006 - Having a product to sell but struggling to find the right product management and fulfillment solution can be frustrating. Ask Sean Ryan, CEO of Donnerwood Media, or look in the latest issue of Circulation Management magazine and you will find stories of companies struggling with subscription management. All share the same plea; give us a subscription fulfillment system that can efficiently manage and sell our goods and services.

According to the article “State of the Art in Fulfillment,” in the January/February 2006 edition of Circulation Management magazine, many publishers are struggling to manage all components of subscription management for print and digital goods.

With advancements in technology, print and digital content is a reality for most publishing companies. Publishers want the ability to break down subscriber files, email addresses, trade show records, client data, etc., and have that information in one repository where all customer data exists and can interact more efficiently.1

In seeking for the best subscription and membership management program to sell online media and games, Donnerwood CEO Sean Ryan researched to see what type of management systems similar companies were using.

“Not wanting to build a program ourselves and not being happy with the open source alternatives, I asked more than 25 comparable companies what they were using,” said Ryan. “Every single one said they had built their own system and no one had thought it was a competitive advantage. Then we found THINK Subscription. With their capability to handle diverse product features, unique delivery and multiple pricing options, it was an obvious choice for us.”

“Subscription management does not have to be a monstrous headache,” said Robb Taylor, CEO of THINK Subscription. “Companies believe the only option to manage their print and digital goods, namely magazines and journals, is to maintain the digital version as a separate file from the physical version, virtually treating it as a separate product. But this does not have to be so. Managing subscriptions to physical and digital goods and services on one platform is possible. Many of our clients are doing just that with THINK Enterprise.”

About THINK Subscription
THINK Subscription is a leading provider of subscription management and fulfillment software to publishers, online service providers, and new media vendors. THINK Enterprise, THINK Subscription’s subscription management and e-commerce platform is the transaction engine, the marketing and promotions system, and the business intelligence repository for its customers. THINK Enterprise gives publishers, application service providers, and new media vendors the power to develop flexible product offerings and support diverse revenue models. THINK Subscription supports some of the world’s best-known subscription based businesses including Blackwell Publishing, Disney, Dow Jones Europe and Macmillan Publishers Ltd. Additional information about THINK Subscription is available at

1 Zarem, Jane E. “State of the Art in Fulfillment.” Circulation Management Jan/Feb 2006: 21-27.


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