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Record-Setting truTV Joins Super Bowl Lineup


truTV, which scored its best ratings year ever in 2009, will be part of the ad lineup for CBSís broadcast of the Super Bowl. truTVís first Super Bowl ad will feature one of the NFLís most popular players, Troy Polamalu of the Pittsburgh Steelers.

truTV programming includes original series that focus on giving viewers access to places and situations they canít normally experience. The networkís Super Bowl spot will highlight an addition to truTVís lineup: NFL FULL CONTACT, a behind-the-scenes look at professional football that debuts Monday, Feb. 8, at 10 p.m. (ET/PT), the day following the Super Bowl. The ad is scheduled to appear in the second quarter of the game, prior to the two-minute warning.

truTV was known as Court TV before being rebranded in 2008. In 2009, truTV enjoyed its most-watched primetime in the networkís 18-year history, as deliveries grew 29% among adults 18-34 and 11% among adults 18-49.

ďClearly, truTV has arrived and has enjoyed great success in attracting a new, younger audience,Ē said Marc Juris, executive vice president and general manager of truTV/In Session. ďHaving an ad in the Super Bowl gives the network the biggest possible platform to show viewers and the advertising community that truTV has emerged as a major player in television.Ē truTVís Super Bowl spot is being created by Grey, a renowned New York agency. Greyís recent Super Bowl work includes iconic spots for ETrade. truTVís ad will focus on Polamalu, one of the NFLís top safeties. Since the 2005 season, Polamalu has earned two Super Bowl rings. He was also chosen for five-straight Pro Bowls from 2005-2009. truTV is televisionís destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households, the 18-year-old network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they canít normally experience. truTVís primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun PresentsÖ and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.


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