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Synovate drives further its automotive and telecomm research offerings with senior hire in China


BEIJING — Global market intelligence firm Synovate today announced the appointment of Sareem Chen as Associate Director – Qualitative. Based in Beijing, Chen will focus on further development of the proprietary qualitative research tools for clients in this market, in addition to the overall qualitative research business in China.

Ms. Chen comments: “I look forward to working with the team here and applying my experience with the suite of industry-leading research tools that Synovate has developed.”

Chen has over 16 years of experience in the market research industry across multiple markets in Asia with key specialties in the automotive and telecommunications sectors.

Her most recent role was Associate Director of Qualitative at Nielsen Taiwan. Prior to this, she was the Senior Country Manager at J.D. Power in Singapore, providing research and project management services for her clients in Taiwan and throughout Asia.

Michael Ellis, Director of Synovate in Beijing, comments: “Sareem is well-versed with both qualitative and quantitative research, and has fieldwork management expertise as a consumer research specialist. Sareem’s experience will be a valuable asset to clients.”

Darryl Andrew, CEO of Synovate in China, adds: “I am very excited to be able to bring a very experienced qualitative professional to China who has considerable experience in the automotive sector. There remains considerable growth opportunity in this industry, especially in branding and communications, as the market becomes increasingly cluttered and competitive.”

About Synovate

Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,400 staff across 62 countries.

For more information on Synovate visit


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