Vodafone Positioned in the "Leaders" Quadrant of the Magic Quadrant for Pan-Western European Mobile Service Providers

Vodafone, the world’s leading international mobile communications group, today announced it has been positioned by Gartner, Inc. in the “Leaders” quadrant of the “Pan-Western European Mobile Service Providers” report.*

The evaluation criteria used by Gartner was operators’ “Ability to Execute” and “Completeness of Vision” across 17 countries in Western Europe.

“We are delighted with our positioning in the ”Leaders” quadrant,” said Nick Jeffery, CEO of Vodafone Global Enterprise. “From my perspective, this is confirmation by Gartner of our expertise in meeting the communications needs of multi-national companies underlines the strength of our product and service offering. We now have nearly 600 multi-national corporate customers who have seen productivity gains, increased transparency in their management of communications around the globe, and, importantly in these challenging times, are benefiting from our tailored approach to pricing and costs.”

The Report says “there are two main aspects to enterprises’ interest in mobile services. Their main concern at present is to cut the cost of basic services such as voice telephony, messaging and data connectivity. Increasingly, as the economic situation improves and the focus shifts towards growth and innovation, they are also interested in sourcing mobile services and devices more effectively, and in using mobile communications as ‘business enablers’”.

* Gartner Inc., “Pan-Western European Mobile Service Providers” Report by Katja Ruud and Leif Olof-Wallin, 25 November 2009

About Vodafone
Vodafone is the world’s leading international mobile communications group with 323 million proportionate customers as at 30 September 2009. Vodafone currently has equity interests in over 30 countries across five continents and around 40 partner networks worldwide. For more information, please visit www.vodafone.com

About the Magic Quadrant
The Magic Quadrant is copyrighted 25 November 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.