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New whitepaper: ‘The Benefits of Microblogging in the Enterprise’


NewsGator explores the business case for microblogging, the applicability of Twitter, and a framework for evaluating microblogging products

DENVER - The explosive growth of Twitter has many organizations wondering how enterprise microblogging might improve business performance. NewsGator tackles the question head on in a new whitepaper, “The Benefits of Microblogging in the Enterprise.”

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In practice, enterprise microblogging – the posting of short, ad hoc messages that colleagues can follow like a stock ticker – has produced surprising business benefits, including quicker information exchange, richer problem solving and deeper customer satisfaction.

The new whitepaper explores these benefits and gives readers a framework for evaluating microblogging tools, including Twitter, for the enterprise. Twitter use is up nearly 1,400 percent this year, according to the Nielsen Company, and Gartner predicts 80 percent of social software platforms will include enterprise microblogging as a standard feature by 2011.

Microblogging is one of a full range of powerful capabilities in NewsGator Social Sites 3.0, the company’s enterprise social computing application.

About NewsGator Technologies, Inc.
NewsGator Technologies helps enterprises and media companies leverage social computing solutions to deliver real business value. The company’s enterprise social networking and widget services are in use by hundreds of the world’s most recognized brands, including Biogen Idec, CBS, CNN, Discovery, National Geographic, Procter & Gamble and USA Today. NewsGator Social Sites and Enterprise Server give enterprises better ways to collaborate, share content, expand employee knowledge and improve productivity. For more information, visit


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