IKEA chooses Mediaedge:cia Agency to retain all media duties for IKEA in the US

New York - Mediaedge:cia (MEC), a leading media agency, announced today that following a media review they will retain media planning and buying duties for IKEA in the US.

“We are very happy that the review process confirmed, for our IKEA clients, MEC’s strength in delivering integrated communications solutions and superior media pricing, said Lee Doyle, CEO North America, Mediaedge:cia. “ We are pleased to be able to continue our relationship with one of the most respected global brands and we’re looking forward to bring to market some of the innovative ideas we presented in the pitch.

Mattias Jongard, Advertising Manager for IKEA US said “Following a rigorous process during which we saw strong presentations from quality agencies, we are delighted to announce the re-appointment of MEC as our media planning and buying agency for IKEA. We look forward to working together to ensure we have the best possible model consistent with our future brand and business plans. We’re convinced that MEC represents our best agency solution for the challenges ahead.”

About Mediaedge:cia
Mediaedge:cia (MEC) gets consumers actively engaged with our clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP’s media investment management group.

To find out more go to www.mecglobal.com.

About IKEA There currently are more than 300 IKEA stores in 37 countries, including 37 in the U.S., where other new stores will open in: Centennial, CO and Somerville, MA. Since its 1943 founding in Sweden, IKEA has offered a wide range of home furnishings and accessories of good design and function, at low prices so the majority of the people can afford them. IKEA has been ranked in FORTUNE’s annual “100 Best Companies to Work For” list (three years in a row), Working Mother magazine’s annual list of “100 Best Companies for Working Mothers” (four years in a row) and Training magazine’s annual “Top 125” ranking of companies that excel at human capital development (five years in a row). IKEA incorporates environmentally friendly and socially responsible efforts into day-to-day business, and continually supports initiatives that benefit causes such as children and the environment. For more information about IKEA, please go to www.IKEA-USA.com.