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Exhibit Surveys VP to Present at Blue Goose Exhibitor Training Center


Proving the Value of Trade Shows in a Down Economy

RED BANK, NJ and DENVER, CO – November 5, 2009

WHO: Joe Federbush, vice president, sales and marketing, Exhibit Surveys, Inc.

WHAT: Blue Goose Exhibitor Training Center, “Proving the Value of Trade Shows in a Down Economy”
One of the first things to be cut in a down economy is the trade show and marketing budget. Exhibitors are under pressure from all sides to justify their participation in trade shows. Fortunately, trade shows take on a renewed importance in a tough economy and can be a huge time and money saver when trying to reach qualified prospects. In this interactive session, you’ll learn about historical trends and discuss the key obstacles facing the exhibition industry in today’s economy. Discover how to prove ROI by:
• Bringing true accountability and justification to your trade show and events program
• Identifying strengths and weaknesses to maximize exhibit performance
• Reviewing case studies to see how others are proving value in this economy
WHEN: November 12, 2009, 11 am – 1 pm
The Exhibitor’s Training Center
Turnpike Business Park
7100 N. Broadway, Bldg. 3-G
Denver, CO 80221 (map)

MORE INFORMATION: (303) 430-1986 or.

About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting market research and measurement for the exhibition and event marketing industry. The company has conducted primary research on more than 3,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private events organizers, suppliers, CVBs and convention facilities. For more information, visit or call 1.732.741.3170.

About Blue Goose Inc.
Blue Goose Inc. takes your business seriously – as well as your smile. With expertise in award-winning booth design, refurbishment, and logistics management, Blue Goose provides the right booth for your objectives and budget.

The Exhibitor’s Training Center is a not-for-profit organization sponsored by Blue Goose, Inc. with the purpose of further educating those in the exhibit and event industry in the “tricks of the trade.” Monthly training programs are held to help attendees make the most of their company’s marketing efforts. Instructors who possess first-hand knowledge and experience with their respective topics are provided at no cost.

Sign up for the informative monthly e-newsletter and learn more about Blue Goose Inc. at



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