Deliver Your News to the World

New ‘Everyday Enterprise 2.0’ Blog Delivers Practical Insights from the Trenches


Read NewsGator’s Christy Schoon weekly at

DENVER – Even as businesses embrace it with zeal, Enterprise 2.0 is often derided as a buzzword enveloped in ivory-tower abstractions that obfuscate as much as enlighten.

That’s why NewsGator ( today launched a new blog from the trenches of Enterprise 2.0 – yes, there are trenches – called “Everyday Enterprise 2.0,” authored by Christy Schoon, the company’s director of Enterprise 2.0 consulting. Read it at

“I work with real businesses every day that use Enterprise 2.0 to generate concrete results,” says Schoon. “My customers don’t want to argue about what Enterprise 2.0 is, whether it’s the right term, or whether it even exists. They want to know how other companies have succeeded, what they themselves can do to achieve the same benefits, and most importantly, how to do it. So I’m going to write in plain English about everyday Enterprise 2.0 from my own on-the-ground perspective working with living, breathing social computing champions at Fortune 500 companies.”

Everyday Enterprise 2.0’s first and second posts are: “Why this blog?” and “Pimp my site.” Upcoming posts will focus on:
• Training 2.0
• Proofs of concept
• Insights from the upcoming Enterprise 2.0 Conference
• Community manager preparation, and
• The notion of “adoption for adoption’s sake.”

Schoon welcomes comments and links to other practical resources so the blog can become a community for sharing real-world enterprise social computing experiences among peers.

Schoon has 16 years of experience in Internet, business and IT, with stops at InfoWorld, CNET and Intuit before NewsGator. The company has one million paid users of its enterprise social computing software, Social Sites, and Schoon works directly with thousands of them. Businesspeople frequently ask her where to start on Enterprise 2.0, and she has three standard recommendations: 1) read Ross Dawson’s sensible, plainspoken book “Implementing Enterprise 2.0”; 2) read the Nielsen Norman Group’s report “Enterprise 2.0: Social Software on Intranets” ($298,; and 3) if your company has at least 10,000 employees, join the 2.0 Adoption Council

About NewsGator Technologies, Inc.
NewsGator Technologies helps enterprises and media companies leverage social computing solutions to deliver real business value. The company’s enterprise social networking and widget services are in use by hundreds of the world’s most recognized brands, including Biogen Idec, CBS, CNN, Discovery, National Geographic, Procter & Gamble and USA Today. NewsGator Social Sites and Enterprise Server give enterprises better ways to collaborate, share content, expand employee knowledge and improve productivity. For more information, visit


This news content was configured by WebWire editorial staff. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.