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Germany’s Gay Travel Marketing Takes Web 2.0 By Storm - New MyGayGermany Campaign Launches


FOR IMMEDIATE RELEASE (OUTNOW/GNTB) -- London, UK. October 21, 2009. -- Lesbian and gay travellers to Germany have a wealth of new information resources to guide their travel decisions - thanks to the German National Tourist Board (GNTB), Berlin Tourism Marketing and Lufthansa.

The MyGayGermany 2.009 strategy has launched and experienced a rapid and enthusiastic embrace from target gay and lesbian travellers. The campaign’s Facebook page has already accrued more than 1,000 fans in just a few weeks.

Comprising an integrated suite of social media tools, the strategy relies not only on utilising the latest technology but also on the delivery of high quality relevant media and information content.

According to the Deputy Director of GNTB in London, Jeanette Schuchmann, the strategy is working well.

“We felt it was so important not to just leap into social media - but to do so with a conscious and strategic effort to deliver great content as a fundamental element of the offering,” Schuchmann said. “The MyGayGermany blog is a great example - we are working with two of the UK’s leading lesbian and gay travel writers (Lotte Jeffs, Travel Editor, DIVA; Darren Cooper, Editor, Beige Travel) who bring their special magic to the quality of the writing in our MyGayGermany web 2.009 content.”

The MyGayGermany campaign comprises key social media platforms including Facebook, Twitter, YouTube, Blogger and flickr. All content and sites also serve to promote the existing GNTB microsIte

The strategy was developed for GNTB, Berlin Tourism Marketing and Lufthansa by leading global lesbian and gay marketing specialists, Out Now.

Schuchmann will deliver a case study presentation on the new strategy in London at the World Travel Market (WTM) education seminar - “The Gay Marketing Puzzle - Solved by Out Now at WTM”, taking place at 11am on November 11, 2009.

The MyGayGermany web campaign resources include:


Ian Johnson, CEO, Out Now
Tel: +44-7906 553 990



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