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AppLaunchPR and Greystripe Present ‘Love and Appiness’ iPhone Developer’s Meetup


Industry-Leaders, Influencers to Join Developers on App Monetization, Marketing and Advertising at Roe Bar, San Francisco

San Francisco, Calif. — October 19, 2009 — AppLaunchPR, a specialized public relations division of VSC Consulting focused on driving awareness and downloads of iPhone apps, today announced the 2009 Love and Appiness Developer’s Meetup, featuring leading industry influencers discussing app monetization, marketing and advertising. Taking place Thursday, October 22nd, 2009 from 5:00 – 7:00 p.m. at Roe Bar, San Francisco, Love and Appiness 2009 is presented in conjunction with People Operating Technology as well as media sponsors VentureBeat and Mobile Industry Review.

At the 2009 Love and Appiness Developer’s Meetup, AppLaunchPR will provide:

• Monetization strategies.
• The do’s and don’t of app marketing.
• Case studies of publisher revenue following Greystripe ad supported model and successful AppLaunchPR launches.
• The opportunity to meet with other developers and industry influencers.
• Ways to generate publicity and make an app stand out.

“We’re excited to host AppLaunchPR’s first iPhone developer’s meetup coinciding with the San Francisco iPhone Tech Talk World Tour destination on October 22nd,” explains Vijay Chattha, founder, CEO and chief talker with VSC Consulting. “The two biggest challenges for iPhone developers are how to market and monetize their apps. We hope to shed some light on these topics and provide some useful do’s and don’ts on this emerging industry.”

To RSVP for the 2009 Love and Appiness Developer’s Meetup, visit

Announcing AppLaunch101 Conference Call Series
Additionally, AppLaunchPR will debut a conference call series beginning in 2009. Featuring leading app developers, speakers, media, and industry influencers, the first conference call focuses on monetization strategies and takes place December 10th, 2009.

About AppLaunchPR:
There’s no question that app developers need a cost-effective way to generate awareness. We’re not all lucky enough to be on stage with Steve Jobs or appear in a TV commercial. That’s why VSC Consulting created AppLaunchPR, a specialized public relations division focused on driving awareness and downloads of iPhone apps. Over the past seven years, VSC has launched mobile applications across every major smartphone platform, carrier and website.

Get discovered. Get downloaded. Get us to help.

About Greystripe:
Greystripe is the rich media mobile advertising network. Greystripe’s product suite enables brand advertisers to communicate their brand message with a unique mobile audience, publishers to gain advertising revenue by serving ads through their games, and consumers to play high-quality games for free.

Greystripe’s in-game advertising system is protected by a broad array of patents pending and currently serves ads into more than 900 game titles from over 300 publishers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 140 Catalog distribution partners, through its online portal, on the mobile Web at, and through the iPhone App Store. Greystripe was named an AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.



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