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Highland Products Group Appoints Internet Marketing Pioneer Scott Averbach as Director of Marketing


Boca Raton - October 16, 2009 Highland Products Group, a leading provider of commercial site and facilities furnishings, today announced that veteran marketing executive, Scott Averbach has joined the company as Director of Marketing. He will oversee and be responsible for all advertising and marketing related activities within the company.

“Scott brings to a very diverse marketing and technology background to the company,” said Christopher George, CEO of Highland Products Group. “We’re excited to have him onboard, he is a terrific addition that will help deliver measurable growth and bring innovation to our existing and future business segments. We have an aggressive plan to penetrate new markets and expand internationally over the next three years.”

Scott has long been a marketing visionary; he was the founder of onResponse, a company that was a pioneer in performance-based affiliate marketing. His business model became the basis for hundreds of other companies that are still in operation today. He went on to successfully sell his company to ValueClick. Scott has consulted for companies like MetLife, Camper Nicholson and NTT DOCOMO as well as built a successful publishing business.

With the addition of Averbach to the Highland Products Group management team, the company can leverage years of information technology and marketing experience to implement a robust overhaul of Highlands’ marketing strategy.

About Highland Products Group

Highland Products Group is the most comprehensive single source for outdoor commercial site furnishings, offering over 26,000 items in categories such as public seating, benches, crowd control equipment, special event flooring, bike racks, parking lot supplies, waste management, storage solutions, athletic equipment, entryway mats, outdoor accessories and more. Highland has served over 45,000 customers worldwide including government agencies, municipalities, educational institutions and commercial facility owners. Highland’s products can be viewed at or by requesting a copy of Highland’s 399 pg. Master Catalog.


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