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Digital Element Chooses CyberEdge Information Services, Inc. for Marketing Guidance


OAKLAND, CA --Jan. 17, 2005 -- Digital Element’s President, Don McClure, today announced the appointment of CyberEdge Information Services’ President, Ben Delaney, as Acting Marketing Director. Delaney will be responsible for developing marketing strategy for all of Digital Element’s products, including WorldBuilder, Verdant, and Aurora. Areas of focus will include channel development, cross-promotional liaisons, public relations, and advertising, as well as other marketing activities.

Digital Element is a leading developer of software that helps the creators of virtual worlds and 3D graphics add realistic plants, skyscapes, and water features to their virtual environments. Its products are industry leaders in these areas, and provide professional quality at very competitive prices. Its flagship product, WorldBuilder, available in Pro and Genesis versions, creates entire worlds in three dimensions, ready for architectural, movie, television, game, or advertising use.

In addition to its retail line, Digital Element ports software between platforms, publishes plug-in software for Adobe, Discreet, Newtek, Alias, and SoftImage, and builds databases and ASP applications. Digital Element is also active in the exciting new field of mobile application development, building applications for a number of the leading publishers. Key clients include Discreet, INS, Blue Lava Wireless, and NVIDIA.

Commenting on the marketing relationship, Digital Element president Don McClure said, “Ben Delaney has the experience and understanding of our marketplace that we need to move up to the next level. Our products are very well accepted, but we feel the need for improving our marketing message, and getting our message out to a larger audience. We are confident that CyberEdge will help us attain our next set of company goals. I look forward to a long and mutually beneficial relationship with Ben.”

Ben Delaney added, “Digital Element has a unique franchise in high-quality, easy-to-use software that creates the most beautiful and realistic plant, sky, and water features available. Anyone building virtual environments needs to look at their products. We are pleased that Don McClure has chosen us to help with their marketing program, and look forward to making their excellent product better known around the world.”

About Digital Element

Digital Element, Inc. develops and publishes high-end tools and plug-ins that recreate nature on the computer. Their products are used by 3D artists, architects, game designers, developers of interactive training materials, and dedicated hobbyists around the world. WorldBuilder, a stand-alone package that creates 3D scenes and animation, is an industry leader for detail, power, and ease of use, and exchanges data with popular 3D modeling programs. Digital Element’s Photoshop and After Effects/Final Cut Pro plug-ins, including Aurora, Verdant, and Modelshop, allow Adobe users to create compelling nature effects easily within 2D applications. Digital Element may be reached at, or at 554 56th Street, Oakland, CA 94609, 510-601-7351,

About CyberEdge Information Services, Inc.

CyberEdge Information Services, Inc. provides market research, marketing consultation, presentations, and commentary on the VizSim/VR industry and other emerging technologies, and works with clients around the world to help companies develop new products and understand the markets in which they compete. Founded in 1991, CyberEdge is a trusted source of reliable, objective information for and about high technology. They are well known for their annual report, The Market for Visual Simulation/Virtual Reality Systems, now in its sixth edition.

For more information, visit or contact CyberEdge at 407 Martin Luther King, Jr. Way, Oakland, CA 94607, 510-419-0800,


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