Progressive Web Sites Drive Brand Awareness and Increase Viewership with Adobe Web Solutions

Early Adopters Oracle, Scion, and Harris Publications Use Studio 8 to Deliver Results Through Innovative Web sites and Applications

SAN JOSE, Calif. — Feb. 28, 2006 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that leading customers including Oracle, Scion, and Harris Publications are realizing the benefits of increased brand recognition, Web site traffic, and innovative online marketing strategies since their adoption of Macromedia® Studio 8 software from Adobe. Released in September 2005, Studio 8 offers Macromedia Dreamweaver®, Macromedia Flash® Professional, Macromedia Fireworks®, Macromedia Contribute™, and Macromedia FlashPaper™ as a complete essential toolset for the design, development and maintenance of Web sites. Since adopting Studio 8 a few months ago these leading companies have created new Web-based educational tools, designed high-response online marketing programs, and increased brand adoption with notable success.

“Companies today must leverage the Web as a means of staying competitive, innovative, and in-touch with their customers,” said Jim Guerard, vice president of product management, Web and Video Solutions for Adobe. “Leading companies like Oracle, Scion, and Harris Publications have used Studio 8 with great success, creating some outstanding content and applications that put them ahead of the competition.”
Increasing Web site viewership

Oracle is experiencing record attendance to its executive seminars and increased traffic to its product offerings using an interactive Web-based movie called “Who Caught John Blade?” Customers learn about new Oracle technologies while participating in an interactive mystery that is both entertaining and educational. The seamless video, complete with layered effects and customized screen size options, is designed with the new video capabilities in Studio 8.

“Our challenge was to create an educational Web site that engages our audience to learn more about Oracle technologies, and the complete toolset in Studio 8 made it possible for our team to execute on that goal,” said Nathaniel Robinson senior director, Brand and Creative team for Oracle. “This was a major success. Not only did we increase site traffic, but 40 percent of viewers opted to download the video for review later.”
Building brand awareness

In the fall of 2005, Scion, an innovative consumer-driven automobile manufacturer, sponsored its first Flash-based contest calling for end-users to create a Scion-inspired Web showcase utilizing new Flash Professional 8 features to spotlight its full line. To capture the attention of potential contestants, Scion and their marketing partner, DNA Studio, developed an engaging microsite and created buzz on bulletin boards visited by the Flash community to draw interested parties to register online. The successful viral marketing campaign increased Scion brand awareness and provided Scion with unique interactive Flash content showcased in additional marketing initiatives.

“The Scion brand satisfies a trend-setting youthful buyer through distinctive products and an innovative, consumer-driven process,” said Adrian Si, interactive marketing manager for Scion. “Including Flash into the Scion F8 Contest provided us both the tools and means to reach out to designers in the interactive community and build our brand.”

Harris Publications, a market-leading publisher with titles such as RIDES, XXL, KING and other specialty publications, has begun Web site redesigns for all of its online versions of its print magazines using Macromedia Dreamweaver 8. The first site redesign, RIDES Magazine, provides easy navigation with an interactive photo gallery allowing users to upload images of automobiles, driving a major increase in online viewership.

“Having a small internal Web team, it is important to have a technology that allows us to quickly create and maintain sites while not losing any aesthetic value,” said Jason Brightman, web director for Harris Publications. “We decided CSS had to be the foundation for the site, and the unified CSS panel in Dreamweaver 8 provides us the tools necessary to build our sites in a short amount of time. With our new redesign, our readers stay on the site longer and navigate more deeply through the online magazine.”

For more information about Studio 8 software and how customers are using it, visit www.macromedia.com/software/studio/ . Free 30-day trials are available for Studio 8 and other Adobe Web Solutions. Studio 8 is also available as part of the latest Adobe Web Bundle that brings together Adobe® Creative Suite 2 Premium software and Studio 8.
About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com .

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© 2006 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Contribute, Dreamweaver, Fireworks, Flash,FlashPaper, and Macromedia are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Oracle, JD Edwards, PeopleSoft, and Siebel are trademarks of Oracle Corporation and/or its affiliates. All other trademarks are the property of their respective owners.

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