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TargetX’s Student Recruitment Manager (SRM) Selected as Finalist in’s Forty Competition


A groundbreaking recruitment management tool from college marketing firm TargetX has been selected as one of 40 best new applications built on the platform.

BRISTOL, Pa. -- TargetX, the nation’s leading provider of student recruiting technology and services, has been selected as a finalist in’s Forty competition for developers of cloud computing applications. The company’s Student Recruitment Manager (SRM) application has been named to the Forty and is one of the top applications selected from a worldwide group of competitors.

The contest was created by to showcase companies from the partner community and recognize them for their innovation and technical execution. The year-long program culminates in November at Dreamforce ‘09,’s annual user and developer conference. Top honors will be decided via community voting beginning November 2, with results announced later that month at Dreamforce.

TargetX’s Student Recruitment Manager is a revolutionary CRM tool that helps colleges manage, integrate and automate the process of student recruitment from the first point of contact through enrollment. Powered by the enterprise cloud computing platform, the SRM allows for two-way data exchange with student information systems, a critical factor in getting college IT departments to take advantage of the cloud computing model that is changing the way organizations buy, configure and manage their hardware and software applications.

The SRM is built on, the cloud computing platform from used by nearly 60,000 organizations around the world.

The SRM combines its revolutionary approach to CRM with an easy-to-use online application, a unique campus visit scheduler, and the leading email broadcasting and online chat tools in higher education.

“TargetX’s SRM is introducing the advantages of cloud computing to higher education and the student recruitment process,” said Mark Trang, director of ISV marketing and programs, “This application represents exactly the kind of potential impact and technical excellence that we look for in determining the Forty.”

“The potential impact is enormous, given that colleges struggle with expensive enterprise systems that are difficult to use, lack basic reporting, expandability and mobility, and typically take more than a year to implement,” said TargetX CEO Brian Wm. Niles. “Making matters worse is the need for admissions offices to deal with multiple vendors and spend an enormous amount of time moving data around -- with limited access to the real-time information they need.”

For more information on the SRM, visit


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 dreamforce 09
 higher ed marketing

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