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magnify360 Optimizes Paid Search for Search Engine Strategies Conference


Incisive Media sees 150% increase in conversions from PPC traffic

magnify360 today announced it has successfully optimized Incisive Media’s pay per click (PPC) lead generation campaign for the Search Engine Strategies (SES) conference, generating a 150 percent lift in online conversions.

“Marketers know that effective landing pages are critical to converting leads into customers,” said Matt McGowan, VP and publisher of Incisive Media. “Using its real-time optimization engine, magnify360 was a great addition in turning our PPC traffic for SES San Jose into registrations, a skill that’s invaluable in today’s economy.”

Before enlisting magnify360, Incisive Media was sending all of its PPC traffic to a single SES San Jose registration page. magnify360’s optimization team began by identifying Incisive Media’s most dominant visitor profiles then created six adaptive microsites designed to provide a personalized, one-to-one marketing experience. Each microsite emphasized page elements like the registration call to action and included unique messaging.

From here, magnify360’s Predictive DNA™ technology took over. It automatically tailored the browsing experience for each visitor, sending them to the most appropriate microsite based on their online behaviors, needs, personality type and other parameters.

“By optimizing for both search and conversion, Incisive Media provided the most relevant content to each visitor, which quickly translated to higher sales,” said Olivier Chaine, CEO of magnify360. “Not only did more people register for SES San Jose over previous shows, but the quality of delegates increased as well.”

Results: paid search conversion rate increased by 150%

In just one month, magnify360’s optimized pages displayed 150% lift in conversion rate compared to the general SES registration page. In addition to securing more qualified prospects, testing also provided Incisive Media with valuable customer insights that could be leveraged across additional marketing channels.

About magnify360:
magnify360 provides the most sophisticated online marketing optimization platform. Moving beyond competitors like Omniture, [x+1] and ion interactive, magnify360’s Predictive DNA™ technology rapidly increases conversions by personalizing each visitor’s browsing experience in real-time. The self-learning system continuously adapts Web site content, layout and page flow based on an individual’s profile and behavior on-site, ultimately driving them toward a specified call to action. Companies like HSBC, Intuit and Service Magic rely on magnify360 to maximize the performance of their online campaigns. The company is based in Los Angeles, CA. To learn more, please visit

About Incisive Media
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit

Amanda Coolong
619 519 1221

Incisive Media:
Greg Jarboe
SEO-PR, Inc.

Matt McGowan
Incisive Media


 Search Engine Strategies
 Incisive Media
 conversion optimization

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