Red Cross Appoints Peggy Dyer as Chief Marketing Officer

New CMO Brings Corporate Marketing Experience to Red Cross Mission

WASHINGTON — The American Red Cross has appointed Peggy Dyer as Chief Marketing Officer (CMO), a new position overseeing the development and execution of marketing strategy for the128-year-old nonprofit. Dyer, who is a leader in the marketing field, possesses a wealth of knowledge and expertise in strategic and segment marketing, market intelligence, marketing management and marketing communications.

“I am excited to welcome a world class CMO to the Red Cross. With more than 30 years of marketing experience for some of America’s top companies, Peggy will help us maximize the impact of our already powerful and unique brand,” said Gail McGovern, President and Chief Executive Officer of the American Red Cross. “In addition, Peggy’s experience with major companies and their regional offices will enable us to provide the tools and support our more than 700 chapters need to leverage the Red Cross brand in local communities.”

Dyer has an impressive track record of representing well-known companies, including Citigroup, Sara Lee Corporation and the Quaker Oats Company. Most recently, Peggy spent 10 years with the Allstate Insurance Company, where she oversaw marketing strategy and program management across multiple lines of business for the insurance firm’s 13,000 agencies, call centers and the Internet. Dyer also helped the insurance giant transform its consumer strategy and operations and developed successful new products to meet auto and homeowner insurance buyers’ needs.

“The Red Cross brand is one of the most iconic and trusted brands in the world. I am eager to engage Red Cross volunteers, donors, supporters and the people we serve to help strengthen and grow this wonderful brand. It’s a true honor to know our work will increase the public’s appreciation for the brand and advance the Red Cross mission of helping people face emergencies–whether it’s a hurricane or a heart attack, a call for blood or a call for help,” said Dyer.

Dyer holds a Bachelors and Masters of Science in Journalism from Northwestern University and an M.B.A. in Marketing and Finance from the University of Chicago.

About the American Red Cross:
The American Red Cross shelters, feeds and counsels victims of disasters; provides nearly half of the nation’s blood supply; teaches lifesaving skills; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its humanitarian mission. For more information, please visit www.redcross.org or join our blog at www.redcrosschat.org.