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Kontera Secures $15.5M Round of Funding, Led by Sequoia Capital


Oversubscribed Round of Financing to Accelerate Network Growth, Scale Next-Generation Real-time Semantic Analysis Solutions, and Expand Global Presence

San Francisco, CA .– Kontera, the leading provider of relevant In-Text Advertising and Information Solutions for web publishers, advertisers, and users, announced today that it has closed a $15.5 million round of financing. The round recognizes the company’s unique semantic-analysis technology, its profitability, and the significant expansion of its advertising network. Sequoia Capital led the financing round, with participation from Tenaya Capital and Carmel Ventures.

“Kontera has opened up the vast, uncharted territory of the internet – the detailed content of web pages.” said Michael Moritz of Sequoia Capital. “Thanks to Kontera’s semantic analysis of the contents and meaning of a web page, users can now find information that previously lay buried and advertisements can be positioned with far greater precision. Kontera has shaped and now leads this new market, which is why we organized a financing to further expand its thriving and profitable business.”

The company had an exceptional 2008 and continues to see strong momentum in 2009. In May of 2009 Comscore announced that Kontera was the fifth fastest growing internet advertising network, with a 40% increase in audience throughout the prior 12 months. Globally Kontera now reaches more than100 Million monthly unique users. Throughout this period Kontera has consistently attained double-digit quarter-on-quarter revenue growth.
Despite the current economic headwinds the demand for relevant In-Text information and in-text advertising has continued to grow. Kontera’s advanced real-time semantic technology has set it apart from others, and allows it to deliver highly relevant information and ads directly within web text and webpage contents. The results are value-added information for Internet users, greater site engagement and unobtrusive revenue sources for publishers, and an interested targeted audience for advertisers.

“Sophisticated semantic analysis is critical for succeeding in this new market.” said Yoav Shaham, Kontera CEO and co-founder. “Similar to search based solutions, In-Text only works if one truly and deeply understands the page content and all its nuances. In our case we also use learning algorithms and predictive real-time analysis, to uncover the users’ intent. There are many interesting applications of our game-changing technology, and we believe that we are just getting started. We will use this financing to scale our network faster and to expand our real-time semantic analysis platform, products and solutions.”


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