Deliver Your News to the World

El Águila Sin Filtrar 0.0: Innovation Meets Responsible Consumption in Spain


WEBWIRE

With El Águila Sin Filtrar 0.0, we offer another 0% alcohol option, empowering our consumers with the perfect beer for any occasion. This means we have fulfilled our promise in Spain to offer a 0% alcohol variety in all our key brands: El Águila, Cruzcampo, Heineken®, and Amstel. -Maria Oliveira, Marketing Director at HEINEKEN Spain

The future of socialising is undergoing a paradigm shift as the trend towards moderation continues in markets around the world. Young adults are transforming the social drinking landscape, contributing to the rise in non-alcoholic beverages. Research shows that 67% of people are moderating their consumption of alcohol and consuming low- or non- alcoholic alternatives.1

This is where we can make a real impact with our products and brands. We aim to empower consumers and make it easier to select the right beverage for the right occasion, everywhere and at any time of the day or night. We are giving consumers more choice with our 0.0 portfolio of beer and cider brands and educating them with clear and transparent information. Non-alcoholic products also play an increasing role in HEINEKEN’s messaging on responsible consumption and moderation.

Our global ambition is to always provide consumers with a choice, by offering a 0.0 line extension of our strategic brands in the majority of our markets. We aim to have a zero alcohol option for one strategic brand in the majority of our markets (accounting for 90% of our business by volume) by 2025.  

Leading the way with zero-alcohol in Spain

In Spain, beer is consumed in company, with family and friends, and mainly with food. Spanish consumers also look for flavour and quality over alcohol content, which has led Spain to have the highest percentage of alcohol-free beer consumption in relation to total beer in Europe, with more than 13% of per capita consumption2, consolidating itself as worldwide as a leader in this sector. The boom is also supported by a greater search for a healthier and more responsible lifestyle with the varieties with/without and 0.0.

With more than 245 zero-alcohol options in our portfolio, HEINEKEN in Spain surpassed its global goal by offering a low and no alcohol option for each of its strategic brands in 2024, including El Águila, Cruzcampo, Heineken®, and Amstel.

The recent launch of El Águila Sin Filtrar 0.0, a groundbreaking zero alcohol beer, exemplifies our dedication to innovation and to promoting responsible consumption among Spanish consumers. Its unique recipe, without a filtration process, is testimony to its non-conformist, adventurous and innovative character. More than 3 million bottles were sold following its launch in April and El Águila Sin Filtrar 0.0 was externally recognised as the number one innovator in beer in Spain.3
 

1https://nielseniq.com/global/en/insights/report/2022/leading-the-way-in-no-low-spirits/

2Cerveceros de España, Socioeconomic Report 2022

3Kantar data at the end of Q2

 


( Press Release Image: https://photos.webwire.com/prmedia/6/333538/333538-1.jpg )


WebWireID333538





This news content was configured by WebWire editorial staff. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.