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hansgrohe with Brand Campaign for the Tour de France on TV

Red Bull – BORA – hansgrohe is ready for take off


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Copyright: hansgrohe / Hansgrohe SE
Copyright: hansgrohe / Hansgrohe SE

hansgrohe has big plans for the Grand Depart of this year’s Tour de France. The new brand claim of the premium brand Life is waterful is getting a new stage on TV. During the live broadcast of the world’s most famous cycling race, the brand is returning with TV adverts on ARD and Eurosport. With this placement, hansgrohe aims to raise its profile in the end customer segment, support its retail partners and further differentiate itself from the competition. The 30-second advert emotionally illustrates the joy of water in everyday life and shows the shower that makes the difference for professionals: Primož Roglič, star of the racing bike team, gets off his bike after a long ride and strolls into the team bus in hansgrohe green slippers. In the shower, he forgets the exertions of the last effort and recharges his batteries for the challenges ahead.

“With the start of the Tour de France, the emotions and interest among the fans increase noticeably. We, too, are looking forward to this great event and are cheering our team on. We also want to capitalise on this dynamic as a brand. Our TV advert shows what our users confirm: With hansgrohe’s unique water experiences, you can recharge your batteries and feel truly alive. And even save water and energy at the same time,” says Marc André Palm, Head of Global Brand Marketing hansgrohe.“

In this brilliant sporting year, one athletic highlight follows the next: the entry of the Red Bull brand marks another milestone in the sponsorship commitment. This collaboration inspires the Red Bull - BORA - hansgrohe team and creates new synergies. The prominent representation of the team in the second season of the Netflix documentary ”Tour de France: Unchained" also contributes to this. This visibility and new formats, even outside of the usual target groups, are an essential part of the brand’s marketing strategy.

About hansgrohe

hansgrohe stands for holistic bathroom experiences that combine water- and energy-saving technologies, intelligent functions and long-lasting quality. With timeless and innovative premium products, the brand supports a sustainable lifestyle and transforms daily water routines into extraordinary experiences. Driven by a unique pioneering spirit, hansgrohe, together with its long-standing partner PHOENIX, creates living environments and product solutions for bathrooms and kitchens that enrich everyday life with more design, comfort and enjoyment. Within the internationally active Hansgrohe Group, the premium brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, bathroom accessories, furniture, sanitary ceramics and kitchen sinks worldwide under the hansgrohe brand.

hansgrohe. Life is waterful.


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