Disney Advertising Takes Ice with Sold-Out 2023 Honda NHL All-Star Game and 2023 NHL All-Star Skills

In the NHL’s sophomore season on Disney networks, Disney Advertising has sold out of inventory for the 2023 NHL All-Star Game and 2023 NHL All-Star Skills. The two events combine for a total of 12 unique sponsors and 34 unique advertisers across numerous categories including new entrants – accounting, electronic entertainment equipment, household cleaners, nutritional supplements and pet food. 

“We are incredibly proud of the sponsorship success we’ve seen around the NHL,” said Sean Hanrahan, SVP, Sports Brand Solutions, Disney Advertising. “Brands continue to flock to Disney’s robust coverage, and we are thrilled to continue developing opportunities for them to engage with NHL fans everywhere through our content.” 

The NHL All-Star Skills sponsors include Chipotle, Discover, Enterprise, Geico, Goodyear, Great Clips, Honda and Upper Deck. Sponsors within the Honda NHL All-Star Game are Honda, Discover, Enterprise, Goodyear, Lexus, Navy Federal Credit Union and SAP. The advertisers that will appear throughout the two-day competition include American Express, Apple, AT&T, Biosteel, Boston Beer Company, Capital One, Chipotle, Discover, E&J Gallo Winery, Enterprise, Expedia, Fidelity, Freshpet, Geico, Hilton, Intutit, Liberty Mutual, Live Nation, Mars, Massachusetts Mutual Life Insurance, Mercedes-Benz, Navy Federal Credit Union, Priceline.com, Progressive, Signet Jewelers, Taco Bell, T-Mobile, Procter & Gamble, Toyota, Verizon, Vivid Seats, Volkswagen, Walmart and Wendy’s. 

The weekend of excitement for the NHL kicks off on Friday, Feb. 3 with the NHL All-Star Skills at 7pm ET on ESPN and ESPN+. Enterprise has secured a standalone billboard and in-telecast feature, both promoting the brand’s “Hat Trick Challenge” initiative, Goodyear will provide aerial coverage and numerous other brands including Chipotle, Discover, Enterprise, Geico, Great Clips, Honda Upper Deck will all receive on-air recognition of their individual NHL Skills entitlement positions during the telecast. 

On Saturday, Feb. 4 at 3pm ET, the Honda NHL All-Star Game will take center ice with Honda as the Entitlement Sponsor on ABC and ESPN+. For the first time, the event will have a presence on social media with Enterprise as the sponsor of The Drop, a 30-minute live digital NHL pregame show – streaming on the ESPN App and ESPN’s YouTube, Twitter and Facebook platforms. The brand will also have content on Instagram surrounding both the Skills and All-Star Game events, as well as a “Hat Trick Challenge”-centric feature in addition to a billboard in the All-Star Game telecast. Lexus will present the first intermission report, while the second intermission report will be brought to fans by Discover. Navy Federal Credit Union and SAP will both have feature integrations throughout the game, and Goodyear will provide aerial coverage before and during the broadcast.