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Advertising / Marketing

Releases published in the last 30 days. RSS 0.91 Feed

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audience.ai Expands Reach of Predictive Audience Segments with Adobe Audience Manager Collaboration
3/22/2019 1:31:30 PM
There is a fundamental lack of high performing data in the industry today, and when it does appear it lacks the scale to grow. Using 12 years of conversational analysis audience.ai has been solving for this problem by getting ahead of consumer behaviors by listening for signals that inform its clients of what someone is going to do, rather than what they did do.  audience.ai …
Nintendo Switch and Frito-Lay Variety Packs make snack time a little more super (Mario)
Nintendo Switch and Frito-Lay Variety Packs make snack time a little more super (Mario)
3/22/2019 11:36:18 AM
Nintendo is teaming up with Frito-Lay to add superstar characters from some of its hit  Nintendo Switch  games to the in-store packaging of various Frito-Lay Variety Packs.
Women To Watch Colombia
Women To Watch Colombia
3/22/2019 8:53:00 AM
Big congratulations to Carolina Mejía, director of strategic planning for MullenLowe Group Colombia who has been named in AdAge and P&M’s Women To Watch Colombia 2019! Since 2015, in partnership with AdAge, P & M leads the Women to Watch initiative in Colombia. The purpose of this program is to recognize women professionals who, thanks to their contribution and leadership, …
Dentsu Acquires Global Sponsorship and Format Sales Rights for Cardcaptor Sakura Exhibition:The Enchanted Museum
Dentsu Acquires Global Sponsorship and Format Sales Rights for Cardcaptor Sakura Exhibition:The Enchanted Museum
3/22/2019 5:51:19 AM
Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen) is serving on the production committee1 for Cardcaptor Sakura Exhibition: The Enchanted Museum as it shifts its focus to entertainment content.
Make Your Wedding an Experience—Not an Event
Make Your Wedding an Experience—Not an Event
3/21/2019 1:13:35 PM
Dear Bride, the true magic in wedding ceremonies that make it memorable lies not in the talent of an experienced wedding planner and wedding vendors.
Fighting Cancer and Helping to Save Lives
Fighting Cancer and Helping to Save Lives
3/21/2019 10:37:49 AM
€4 million in charity, we salute the organisers of this event This year, the event is celebrating both its incredible 25th anniversary and the size of the sums raised.
Kantar Moves to Single Brand
Kantar Moves to Single Brand
3/21/2019 10:37:07 AM
Kantar has announced that effective 2nd April 2019 all services and offerings will be delivered under the Kantar brand name. All other brands will be retired.
JCDecaux rolls out its new smart and digital street furniture in the Hauts-de-Seine area of Greater Paris
JCDecaux rolls out its new smart and digital street furniture in the Hauts-de-Seine area of Greater Paris
3/20/2019 11:44:04 AM
JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that it has started the roll out of its smart and digital street furniture in 34 cities in Hauts-de-Seine (total population: around 1.6 million), under its new exclusive contract with the Department Council.
The Makers of HORMEL® Pepperoni Announce New Ad Campaign Inspiring Pepperoni Lovers to Think Outside the Pizza Pie
The Makers of HORMEL® Pepperoni Announce New Ad Campaign Inspiring Pepperoni Lovers to Think Outside the Pizza Pie
3/20/2019 11:16:22 AM
The campaign includes a series of lively animated videos that bring  Hormel®  pepperoni to life in engaging and unexpected ways. The simply illustrated “pepisodes” show how the round pizza topping can easily jazz up everyday favorites like nachos or quesadillas, wrapping up with the call to action:  Think it up.
Tesco Mother’s Day cards go on sale in support of Race for Life
Tesco Mother’s Day cards go on sale in support of Race for Life
3/20/2019 11:12:04 AM
Tesco has launched a range of Mother’s Day cards to raise money for Cancer Research UK. On the back of the card, eight women, who all work for the supermarket, share how their lives, or the lives of those close to them, have been affected by cancer and inspired them to take part in Race for Life.
Mindy Kaling Joins Stella Artois and Water.org to Inspire Americans to Change Up Their Usual and “Pour it Forward®” to Help End the Global Water Crisis
Mindy Kaling Joins Stella Artois and Water.org to Inspire Americans to Change Up Their Usual and “Pour it Forward®” to Help End the Global Water Crisis
3/20/2019 10:58:41 AM
Stella Artois is continuing its mission to rally people coast-to-coast to change up their usual drink and choose Stella to "Pour it Forward®” and help end the global water crisis as part of the brand’s long-standing partnership with Water.org.
The Lion’s Share Fund Partners with Humane Society International to Tackle Animal Welfare Across The World
The Lion’s Share Fund Partners with Humane Society International to Tackle Animal Welfare Across The World
3/19/2019 4:32:35 PM
The Lion’s Share Fund, a unique initiative raising much-needed funds to support wildlife conservation and animal welfare across the globe, has today announced its partnership with Humane Society International (HSI)to deliver projects aimed at tackling animal welfare globally.  The Lion’s Share is an ambitious initiative, led by a coalition of businesses, with …
The Inception Company Partners with WEGO Health to Launch a Virtual Patient Collaboration Platform via Pando™
The Inception Company Partners with WEGO Health to Launch a Virtual Patient Collaboration Platform via Pando™
3/19/2019 1:00:52 PM
The Inception Company, a technology-driven production company, and WEGO Health, the premiere network of patient opinion leaders and health influencers, today announced the launch of “Patient Co-Lab.” Patient Co-Lab is an industry-first turnkey solution designed to support virtual patient summits that foster real-time collaboration between life sciences companies and …
MullenLowe Group Hosts AdFest’s Young Lotus Workshop
MullenLowe Group Hosts AdFest’s Young Lotus Workshop
3/19/2019 5:28:40 AM
Eighteen creative teams representing 18 cities will soon arrive in Pattaya, Thailand to take part in the Young Lotus Workshop at ADFEST 2019, which is being hosted for the first time by MullenLowe Group.
Introducing SocialAsk: the online reputation managers tackling the challenges of the hospitality industry
Introducing SocialAsk: the online reputation managers tackling the challenges of the hospitality industry
3/18/2019 11:16:27 AM
Depending on who you talk to, the hospitality industry is either set for a fantastic year or its worst for a while. The 2018 London Hotel Development Monitor Report  said the future is rosy for hotels, with 62 hotels opening in the first half of last year and 11,600 new rooms planned by 2020.
Accenture Interactive Expands Digital Marketing Services in the Netherlands by Acquiring Storm Digital
Accenture Interactive Expands Digital Marketing Services in the Netherlands by Acquiring Storm Digital
3/15/2019 3:14:37 PM
Accenture (NYSE:ACN) has acquired  Storm Digital, a full service digital marketing agency specializing in search, social and programmatic advertising services that transforms customer experiences through strategic, technological, analytical and creative solutions.    The acquisition expands the presence of  Accenture Interactive  in the Dutch market and supports the …
The Savoy Stays With You
The Savoy Stays With You
3/15/2019 12:34:02 PM
On the occasion of its new positioning,  The Savoy, a Fairmont managed hotel, launched its new campaign on January 14th:  You Don’t Just Stay at The Savoy, The Savoy Stays With You.
Racing Fans Finish First as Marriott International Extends Marketing Partnership with Mercedes-AMG Petronas Motorsport
Racing Fans Finish First as Marriott International Extends Marketing Partnership with Mercedes-AMG Petronas Motorsport
3/15/2019 12:26:52 PM
For the upcoming F1 season, beginning March 17, Marriott International is revving up and expanding its marketing partnership with Mercedes-AMG Petronas Motorsport.
Converse Announces Spark Progress in Support of London’s Emerging Creative Talent
Converse Announces Spark Progress in Support of London’s Emerging Creative Talent
3/15/2019 12:10:44 PM
In London, talented young creatives need little by way of imaginative spark. However, Converse recognizes the need for insistence in realizing vision.
Here are the new TV spots for Peroni and Saint Archer Gold
Here are the new TV spots for Peroni and Saint Archer Gold
3/15/2019 6:29:40 AM
Peroni Nastro Azzurro and Saint Archer Gold, two of MillerCoors’ biggest bets for 2019, each debuted a round of new TV spots. Peroni, the easy-drinking, fast-growing Italian import, this year for the first time is going national with an all-out marketing campaign as it seeks to continue outpacing the import segment.