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Warren Buffett, Martha Stewart, Gisele Bündchen, and Kosmos Featuring Carl Sagan, Headline New Slate of Purpose-Driven Entertainment For Children


New Children’s Media Company, A Squared, Joins with AOL to Create and Distribute Premium Brands for Kids Introduced Online

Los Angeles, CA .– A Squared Entertainment LLC, a new children’s media company formed by industry and marketing veterans Andy Heyward (Co-President) and Amy Moynihan (Co-President), has teamed up with AOL to unveil new slate of purpose-driven entertainment brands for children. The programs will feature some of the most iconic personalities of all time -- Warren Buffett, Gisele Bündchen, Martha Stewart and the late Carl Sagan -- and will entertain and teach kids about finance, the environment, creativity, and science.

A Squared, working in collaboration with AOL, will produce a season’s worth of 3-5 minute webisodes involving each celebrity that will premiere on AOL. AOL will also work with A Squared to distribute the webisodes more broadly on the Web, leveraging the power of social networking. In addition, AOL is working with MGX Lab to create a unique dynamic interactive world for each property, with games and activities to support and extend the webisode content. Secret Millionaire’s Club, featuring Warren Buffett, and GiGi & the Green Team, featuring Gisele Bündchen, are scheduled to debut on AOL this fall with Little Martha, featuring Martha Stewart, and Kosmos, inspired by Carl Sagan and created by Cosmos co-author Ann Druyan, to launch in spring 2010.

“A Squared was created to introduce great entertainment for kids that also serves to teach them about the world around them in fun ways,” said Heyward. “We are privileged to have some of the premier icons of our time to inspire modern content for children. Each an expert in their respective fields, these celebrities have committed to bringing content with a purpose to kids. Together with AOL, we are reinventing the way multi-media brands are launched to connect with kids throughout their multi-tasking daily lives.”

Joining the announcement, the legendary Warren Buffett stated, “What better time to help educate our kids about financial responsibility. Andy Heyward and I have a longstanding relationship, and I am excited to introduce a series that is as fun as it is informative.”

“AOL has a proud heritage of providing families and children with high-quality educational and entertaining online content, and we’re delighted to work with A Squared to bring these innovative programs to our users and across the Web,” said AOL Chairman and CEO Tim Armstrong. “These experiences provide fun content that serves a purpose, and we’re bringing our expertise in creating and distributing digital content to this effort to help deliver this unique content to AOL users and across the Web.”

In Secret Millionaire’s Club, an animated Warren Buffett is a mentor to a group of kids who have adventures in business and learn financial lessons along the way. Gigi & The Green Team features an animated Gisele Bündchen, who lives a double life--supermodel by day, superhero protector of the environment by night. The series marks the first superhero series for girls that will educate, entertain, inspire and empower girls to protect and preserve the environment. Little Martha (working title) features a 10-year old animated Martha Stewart who operates an event planning company from her tricked-out treehouse. Together with a group of friends, Little Martha teaches kids about cooking, crafting, and gardening as they create unforgettable events together. Kosmos features an animated Carl Sagan, and was inspired by the best-selling science series, Cosmos, to introduce an exciting new version for kids. Developed by Ann Druyan, co-creator of Cosmos,Creative Director of NASA’s legendary ’Voyager Interstellar Message’, Kosmos combines real science with action-adventure in space.

With over 30 years of experience as a leading executive in children’s entertainment, Andy Heyward is an Emmy Award winning producer, who created and ran the largest independent children’s media company, DIC Entertainment, which produced some of the most popular and successful properties of all time, including Strawberry Shortcake, Care Bears, Inspector Gadget, Hello Kitty, Super Mario Brothers, Madeline, Alvin and the Chipmonks, The Real Ghostbusters, Sabrina the Teenage Witch, the Archies, Liberty’s Kids, and many more. Heyward spearheaded DIC’s production of over 4,000 episodes of programming for all the major network and cable channels. He has also collaborated worldwide with all the major advertisers, licensees, licensors and promotional partners in the children’s industry, including Hasbro, Nintendo, McDonald’s, General Mills, Kelloggs and Wal*Mart, to name a few.

Amy Moynihan is a 20-year brand marketing veteran who has been responsible for developing and launching new products for some of the world’s most valuable brands, including McDonald’s, Disney Cruise Line, Hasbro and The Los Angeles Times.


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