Alienware Invades Retail With Unique Gaming Experience in the New York Area

* Invasion Kicks-off New Alienware Store-Within-a-Store Experience
* Located in Micro Center Just Outside New York City, Alienware Experience Brings its World-Class Gaming In-store
* Gamers can Play Against the PMS CLAN

Alienware is invading the New York area with an all-day launch party to celebrate the opening of the first Alienware Experience . This new store-within-a-store is located just outside New York at the Micro Center North Jersey location in Paterson. Known for excellent customer service, Micro Center is focused on the needs of dedicated computer users. The Alienware Invasion begins at 11:30 a.m. EDT on Saturday, July 25.

As Dell’s premier gaming brand, Alienware is bringing a new level of excitement to the retail marketplace with The Alienware Experience. Hardcore gamers and tech-savvy computer enthusiasts now have the opportunity to experience Alienware first hand.

The Alienware Invasion will include the Alienware Gaming Area which will kick off on Saturday, July 25th, with a LAN event at noon EDT. Gamers of all types will square off against each other or against the PMS Clan playing Quake 4™. Those not looking for player vs. player matches can test drive the latest games available on Alienware systems like Bionic Commando™, Sims 3™ and Ghostbusters™.

Several award-winning products will be showcased including the recently introduced Alienware M17x, the world’s most powerful 17-inch gaming laptop, the M17 and Area-51 m15x laptops and the Area-51 X58 desktop. The Micro Center store is at 263 McLean Blvd, Paterson, N.J. Click here for a map to the store.

The first 500 guests to arrive will receive exclusive Alienware t-shirts, draw string bags, 2 GB USB thumb drives and 8GB Micro Center flash drives. Attendees who decide to prove their gaming prowess at the LAN event will also have the chance to win additional prizes such as PC games, speakers, keyboards, mice and headphones until 6 p.m. EDT.

Quotes
“Having an expanded retail presence to showcase Alienware’s design, performance and power is extremely important to us and our fans,” said Michael Tatelman, vice president of sales and marketing for Dell’s global consumer business. “We’ve designed this event to give our gaming fans an outstanding experience worthy of the Alienware name.”

“Micro Center is excited to provide our customers with an expanded assortment of Alienware’s high-performance gaming desktop and notebook PCs,” said Kevin L. Jones, Micro Center vice president, merchandising . “Alienware’s reputation for supplying the most powerful PC gaming systems is a perfect match with Micro Center’s reputation for providing the most satisfying PC shopping environment. Customers can finally test drive award-winning Alienware PCs, purchase the Alienware desktop or notebook of their choice, and be gaming at home the same day.”