Round 2 of the “LED - Emotionalize your light” competition

Ideas can still be fine-tuned and judged before 23 July

Munich, Germany, Following a successful first round of the “LED - Emotionalize your light” competition supported by OSRAM and Siemens, the three best lighting concepts have been chosen. In the second stage to follow, the design community will discuss and develop 10 of the 530 entries online. Ultimately, the ideas on the round two winners’ rostrum will be those that have been improved the most during the competition. Anyone interested can still register at www.LED-emotionalize.com until 23 July to help fine-tune the concepts. The winners will be announced on 4 August.

No easy task for the jurors judging the “LED – Emotionalize your light” competition: 530 ideas from 86 countries were submitted online to www.LED-emotionalize.com.

The aim of the “LED – Emotionalize your light” competition is to develop viable lighting solutions that users can afford and are easy to operate and install. A total of 530 ideas from 86 countries have been entered in the competition at www.LED-emotionalize.com. Using application scenarios, graphic designs and technical specifications the participants presented their creations to around 800 community members and the professional jury of senior OSRAM staff and selected media and design experts.

At the end of round one the jurors awarded total prizes of €5,000 to the three best projects. The winning ideas entitled “Light Shell”, “Garden light” and “Chromatic Ball” can be viewed on the contest website. During the second stage of the competition 10 selected LED lighting concepts will now have the chance to claim prizes for the most improved ideas. This top 10 is undergoing further development and fine-tuning by the design community until 23 July. During this period it is possible to register on the website to participate in the development process by providing suggestions, comments and evaluations.

On 4 August the expert jury will then award cash and non-cash prizes totalling €2,000 to the round two winners. Design community ratings will also contribute to the results. Plus, the most active members can win attractive non-cash prizes.

The online platform for the competition was set up by HYVE AG in Munich.

Jury members include:

• Christian Schraft, CEO Business Unit Consumer Lighting OSRAM

• Markus Sonnenstatter, Head of Retail Sales OSRAM

• Dr. Ulrich Weiss, Head of Innovation Management OSRAM

• Henning Bohnhorst, Head of Business Segment Consumer Luminaires OSRAM

• Marén Münstermann, Senior Marketing Manager, Consumer Luminaires OSRAM

• Barbara Friedrich, Editor-in-Chief Architektur & Wohnen and Country, Jahreszeiten Verlag GmbH Hamburg

• Reinhard Flötotto, Managing Director, Welt des Wohnens

OSRAM is part of the Industry sector of Siemens and one of the two leading lighting manufacturers in the world. Sales for the OSRAM group worldwide in the year ending September 30, 2008 totaled 4.6 billion euros, 88 percent of which came from outside Germany. OSRAM is a high-tech company in the lighting industry. Over 60 percent of sales come from energy-efficient products. This global player employs more than 43,500 people worldwide, supplies customers in some 150 countries and has 46 production facilities in 17 countries.