Ticketmaster Launches Recycling Campaign with Redeem

Fans Old Mobile Phones & iPods Are Their Ticket To The Hottest Live Events In The UK

LONDON, July 16, 2009 – Ticketmaster, a Ticketmaster Entertainment, Inc. (NASDAQ:TKTM) company, is pleased to announce it has launched a new campaign with Redeem plc that offers fans the opportunity to recycle their old mobile phones and iPods for the equivalent exchange value in Ticketmaster Gift Cards.

Through this unique partnership, Ticketmaster and Redeem have created a new eco-friendly initiative that allows fans to save money while connecting to the best live sport, music and theatre events in the UK. Fans should visit www.ticketmastermobile.co.uk to learn the value of their recycled mobile phones and iPods and request a freepost envelope to ship their devices to Redeem for equivalent exchange in Ticketmaster Gift Card. With some mobiles worth up to £150 and iPods worth up to £80, fans will quickly generate full or part payment toward the purchase of any tickets sold via Ticketmaster.

Additionally, as part of Ticketmaster’s continued commitment to Nordoff-Robbins Music Therapy and Sparks children’s charity, the company has agreed to donate £1 for every handset and iPod recycled through this new initiative to the charities. Fans will also have the option to donate the full value of their phone or iPod to be shared between the charities.

Chris Edmonds, Managing Director, Ticketmaster UK said, “Being able to offer this new and innovative service to our consumers gives us a way to engage with them in a way that allows them to enjoy more live entertainment and save money. It not only benefits our customers but also provides additional revenue for our two nominated charities. We are always looking to increase awareness of what Nordoff-Robbins Music Therapy and Sparks do as well as assist in raising funds that will help them continue their invaluable work all over the UK.”

Jamie Rae, Chief Executive, Redeem plc said, “This new partnership with Ticketmaster is very exciting for us as a company, but also offers a brand new way for Ticketmaster customers to enjoy events and concerts across the UK. Many recyclable products such as mobile phones and iPods can be worth a fair amount when you recycle them and with some worth £150 it means Ticketmaster customers can spend less and go to more live entertainment events this year!”

To find out how to recycle your old mobile phones and iPod in exchange for a Ticketmaster Gift Card, simply visit www.ticketmastermobile.co.uk.

About Ticketmaster Entertainment, Inc.
Ticketmaster Entertainment consists of Ticketmaster and Front Line Management Group. As the world’s leading live entertainment ticketing and marketing company, Ticketmaster connects the world to live entertainment. Ticketmaster operates in 20 global markets, providing ticket sales, ticket resale services, marketing and distribution through www.ticketmaster.com, one of the largest e-commerce sites on the Internet; approximately 7,100 retail outlets; and 17 worldwide call centres. Established in 1976, Ticketmaster serves more than 10,000 clients worldwide across multiple event categories, providing exclusive ticketing services for leading arenas, stadiums, professional sports franchises and leagues, college sports teams, performing arts venues, museums, and theatres. In 2008, the Company sold more than 141 million tickets valued at over $8.9 billion on behalf of its clients. Ticketmaster Entertainment acquired a controlling interest in Front Line Management Group in October 2008. Founded by Irving Azoff and Howard Kaufman in 2004, Front Line Management Group is the world’s leading artist management company. Ticketmaster Entertainment, Inc. is headquartered in West Hollywood, California (NASDAQ:TKTM).

About Redeem
Redeem plc was founded in 1999 and currently employs 90 staff across its five sites in Scotland; Italy; Republic of Ireland; Turkey and Hong Kong.

Once Redeem receives old phones they are graded and sold on for second hand use, very often in developing countries where landline infrastructure is poor and they become an essential means of communication for both business and personal use. Phones which are unable to be resold are recycled down to their component parts, which include precious metals such as gold and silver. Printer cartridges are refilled for reuse and returned to the consumer stream as a more environmentally friendly option.

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