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Used Chevy Car Website Connects Spanish Consumers with Car Dealers


Native Spanish speakers in the US looking to buy a used Chevy can now visit to request used Chevy car price quotes from local dealers. Used car buyers looking for a Chevy who prefer to research car specifications and security features in Spanish can now do so in their language.

The Spanish used car websites offer all of the same features and information consumers would find on an English website. Native Spanish features can research models of interest, review photos, specifications and request pricing from local dealerships.

The Spanish language websites were created by a joint partnership between the Pasch Consulting Group and Claramark. Both companies have joined together to offer Internet Marketing solutions in languages other than English.

Brian Pasch, CEO of Pasch Consulting Group commented, “As I started research on Spanish language SEO strategies I was flabbergasted just how few US companies have done any Spanish SEO on their websites. The biggest surprise of all was to see that most Miami car dealers were not doing anything to cater to their Spanish speaking customers.”

The Pasch Consulting Group offers Spanish website translation services as well as Internet Marketing and social networking in Spanish.

ClaraMark will start by offering a full range of Spanish language marketing services that will include:

• Press Releases in Spanish
• Wordpress Microsites/Blogs in Spanish
• Social networking link building from Spanish language websites
• Google Adwords targeting Spanish search phrases

The new Spanish language car sites provide research tools which enable shoppers to search for vehicles according to make/model, price, vehicle type (SUV, sports car, etc.).

According to a 2001 study conducted by the Roswell Group, seventy percent of U.S. Hispanic Internet users polled in a recent survey indicated that they planned to use the Internet during the car purchasing process. A full 84% indicated that they would be more likely to do their automotive shopping and research online if they could do so in Spanish.

According to Pasch, the research on Spanish speaking consumers in the US is a wakeup call for businesses, namely car dealers, across the country. “I am surprised by how lackadaisical US car dealers have been in respect to marketing to native Spanish speakers. Businesses that operate near a population center that has a concentration of native Spanish speakers should immediately begin translating their existing marketing materials in Spanish, we can help with that.”

Pasch believes that inexpensive Spanish language websites can attract additional customers that are not being tapped by competitors. Businesses who would like more information about creating Spanish language websites can visit or


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