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Lionheart Assurance Releases Scam Prevention Toolkit Comprised Of 10 Articles On To How Avoid An Identity Theft Scam


Identity theft scams come in all shapes and sizes and are on the rise globally. The professionals of Lionheart Assurance say their mission is to educate their clientele on how to protect themselves from identity theft and reduce the potential of falling victim to an identity theft scam.

Austin, Texas, July 13, 2009 -- The ease of modern day communication has made it simpler than ever for identity thieves to gain access to personal and private data. Thankfully, there are things you can do to dramatically reduce the likelihood of becoming the next identity theft scam victim. The first step is to become educated on how identity thieves obtain personal information in the first place.

Pat Parker, Senior VP of Business Devt. and Training for Lionheart Assurance Solutions, LP® says, “Every day, technological advances make it easier for identity thieves to gain access to people’s private data. Unlike the old days when identity thieves had to spend hours retrieving one’s identity by hacking into their personal computer with a complex code or virus, today they can grab anyone’s identity with just a few mouse clicks through social media networks and other online sources.”

Protecting one’s online identity has become a modern day necessity. According to an FTC report released in February of this year, the number of identity theft complaints in 2008 was 10 times the number received just 8 years earlier in 2000. Separately, the Javelin Strategy and Research Center’s 2009 Identity Theft Study shows that “Identity theft is on the rise, affecting almost 10 million victims in 2008 (a 22% increase from 2007).” Keep in mind, these numbers are based solely on reported incidents of identity theft, so the actual totals may be higher.

“One of the biggest horrors of identity theft is the damage that can be done to your reputation with virtually every institution you attempt to do business with – potentially for the rest of your life. An ounce of prevention goes a long way in reducing your chances of becoming a victim – but with today’s ever-advancing technology, it’s important to realize that there is no such thing as completely eliminating the possibility of identity theft. Anyone who would guarantee that you won’t become a victim isn’t being honest with you. The best option is to become better educated about our choices and then focus on early detection and professional restoration if one does become a victim,” Parker says.

Lionheart’s “how to” educational series discusses tips on protecting yourself against most all types of identity theft.

Parker said, “We understand that that we can’t bring the identity theft rate to zero. However, we can educate people on how to take simple steps to protect themselves and reduce the identity thieves’ success rate. Experience has shown us that few have the patience to read lengthy instruction manuals about how to minimize one’s risk of identity theft. That’s why we’ve chosen a simple “how to” format, which is easy to understand and follow.”

The series includes the company’s most requested “how to” articles, such as “How to Avoid a Phishing Scam” and “How to Avoid Becoming a Victim of a Twitter Scam.”

About Lionheart Assurance Solutions, LP®

Since 1997, Lionheart Assurance Solutions, LP® is a unique business services firm specializing in employee legal and identity theft protection benefits for employers of all sizes nationwide. For small to medium-sized clients, Lionheart also offers a full range of plans that help small businesses to “level the playing field” by providing access to the kinds of legal and consultative advice that typically only a large corporation can afford.

Lionheart Assurance Solutions, LP® has helped hundreds of companies across the United States and Canada with their suite of products and services. For more information, visit

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