Sennari’s CEO To Speak On Mobile Entertainment At NJ Technology Council’s Wireless Evolution Expo

Bill Barhydt is keynote speaker at Feb. 28 conference

Cupertino, Calif. & Hoboken, NJ — Feb. 21, 2006 - Bill Barhydt, CEO of Sennari, the world leader in CRM-based applications for mobile phones, will lead a presentation entitled “Mobile Entertainment-The Global Launch has Begun!” at NJ Technology Council’s Wireless Evolution: Applications, Services and Content Expo.

As mobile embraces entertainment, new technology and features are continually being introduced and offered to consumers, as seen at the recent 3GSM World Congress. Barhydt will draw on his experience to discuss what’s hot now, such as ringtones and gaming, and the future of mobile, including music downloading, video/TV and next generation devices.

Barhydt will be speak on Feb. 28 at 2:20 pm EST at Stevens Institute’s Babbio Center and will be joined by Irwin Gerszberg, director of Local Network Access Technology for AT&T. More information about the expo can be found at http://www.njtc.org/events/indevt.asp?dbid=453054855

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About Sennari
Sennari offers the first mobile customer relationship management (mCRM) platform that helps carriers and content providers know their customers. Sennari’s services are designed to increase loyalty and revenue potential by enabling all forms of consumer relationships within mobile content applications, including real-time events, customer interaction, friend based referral programs, opt-in marketing and SMS campaigns. For more information, visit www.sennari.com.



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