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New Shopping Experience at The Co-operative Electrical


The shopping experience at The Co-operative Electrical has been overhauled to ensure a smooth shopping experience in a market that can be confusing and stressful to buy goods in.

Co-operative Electrical has recently made several improvements to their whole online shopping process, building on an already seamless service. When choosing televisions or kitchen appliances online, it can be a confusing and stressful experience. Co-operative Electrical recognised this in the early years of the business, but recently further changes have made this even more evident.

Matthew Ward, Head of Marketing, said “We want our customers to have a completely hassle free experience when shopping on the site”. These new updates, although in some instances small, reflect this.

“It’s not just about actually buying the product, it’s about helping a customer choose it, the delivery and then the after sales support they get.” he continued. “We’re aiming to make every part of the process easy, not just the buying”.

Two examples of the Co-operative Electrical Site’s dedication to a smooth buying process are there delivery options and the after sales care a customer can expect.

With many products, there are delivery features, such as free delivery and next delivery, which you would expect all online retailers to provide. But Co-operative Electrical aim to go a few steps further! They offer a dedicated time slot provided the day before, the facility for their drivers to call ahead before delivery, on-site inspection of the products and removal of your old appliances.

As for the customer after care, Co-operative Electrical’s call centre is UK based and has won awards. Any number of glowing reviews can be found online on forums and review sites.

All this and the fact that they regularly check their prices and have 95% of advertised items in stock equates to amazing service that will leave a good impression.


 Electrical goods

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