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Lauren Botney, Internet Entrpreneur, Discusses Ethical Issues in Business


In starting my own home based internet business, I get A LOT of raised eyebrows and dubious looks. You know the look I’m talking about, the one that says, “ Are you crazy? Don’t you know all those network businesses are all pyramids or scams?”

The answer to all of the above is: “NO!” I have done my due diligence. I want to share what I have learned.

MYTH BUSTER #1: The educated response to “Network Marketing is a scam.”

THE FACTS: Network marketing began in the 1940’s when Nutralite Products, Inc. started its line of food supplements. Their marketing approach was later adopted by Amway. Since then, the industry has grown up and is uniquely situated for the next tidal wave due in the distribution business.

(Source: Your First Year in Network Marketing by Mark Yarnell. Note: Mark Yarnell is Professor at the University of Illinois teaching the unique graduate certification course In MLM.)

MYtH BUSTER #2: The educated response to “All Network Marketing is just another pyramid scheme.”

THE FACTS: A Pyramid scheme does not involve the exchange of a product or valuable service. It is a structure that is doomed and, by the way, is illegal. At least 20 network marketing companies are traded on NASDAQ and many others are on the verge of going public.

MYTH BUSTER #3: The educated response to The new ‘reverse funnel’ system is just a high tech pyramid.”

THE FACTS: The “reverse funnel” is a program that is designed to establish ‘high converting’ marketing funnels on the Internet, based upon the premise that most people do not possess effective sales techniques. .

Associating with a strong team of competent and highly successful professionals who have already crossed the frontier and developed the process makes this fundamentally wise. The reality is that if you persevere, success is high.

SUMMARY: This is not to say that all the snake oil sales folk have gone the way of the dinosaur. The point is that, in order to assess any business opportunity, you have to get to the facts. Do not assume that just because an internet business is MLM or a systems approach that it is not a legitimate business. The one thing that raises red flags for me is when the offer promises success without real work. So far, there is no internet business that has eliminated the requirement of a committed work ethic. I doubt that requirement will ever change.

Lauren Botney is a business coach and mentor who assists serious entrepreneurs in building their profitable online enterprises. She is affiliated with the internet marketing powerhouse, CarbonCopy Pro, the organization that supports Wealth Masters International, (WMI) financial consultants. For more information and to contact Lauren, vistt:


 home based business
 ethical issues business
 internet entrpreneurs

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