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Michelin North America Honored as a Best Employer for Healthy Lifestyles


Tiremaker receives award for innovative employee wellness program from the National Business Group on Health

GREENVILLE, S.C. -- Michelin North America has been honored by the National Business Group on Health as one of the nation’s leading corporations for innovative programs promoting a healthy workplace and for helping its employees and their families to make better choices about their own health and well-being, the company announced today.

Michelin was among 63 companies that received the Best Employers for Healthy Lifestyles award at the National Business Group on Health’s annual health care summit in Washington, DC. Michelin received a Silver Award for the design and concept of its Choose Well-Live Well program. This is the first year Michelin has been selected for this award.

“Michelin’s employees are undoubtedly our company’s greatest asset. This award validates the company’s commitment to enhancing quality of life for employees by helping them improve overall health,” said Martin Storey, director of benefits for Michelin North America. “The Choose Well-Live Well program is an innovative approach to wellness that provides employees with the tools and resources they need to help make informed health care decisions. It also prompts them to think about health care and wellness in a completely new way.”

Launched in January 2009, the Choose Well-Live Well program is a long-term strategy that provides each Michelin employee and their family with a health advocate to help navigate the health care system and improve efficiency through better coordination of care. Choose Well-Live Well shifts the primary focus of health care from treatment of illness to wellness, prevention and quality of care. The program also integrates preventative care and consumer-driven medical plan design with healthy food choices, health risk assessments, health coaching, weight management, condition management, case management, financial incentives, and enhanced employee assistance program services.

“Successfully launching a fully integrated program of this magnitude to Michelin employees across the United States has required a considerable amount of research, development, communication and teamwork across the organization. We are very proud to be recognized by the National Business Group on Health for our efforts,” added Storey.

Now in its fifth year, the Best Employers for Healthy Lifestyles awards recognize those employers that have truly embraced a culture of wellness and are working collaboratively to improve their workers’ health, productivity and quality of life. The underlying goal of the program is to serve as a catalyst to encourage all employers to take action.

“As one of 63 companies recognized this year for their employee health and wellness programs, Michelin is at the vanguard of a national movement to promote a system-wide culture of health emphasizing prevention, exercise and eating right,” said Helen Darling, president of the National Business Group on Health. “More than ever, a healthy workforce is critical to helping America’s large employers compete in the global marketplace. Michelin is to be applauded for making health and wellness an integral part of their workplace.”

Winners of the Best Employers for Healthy Lifestyles awards were honored in one of three categories: Platinum, for established programs with measurable outcomes; Gold, for creating cultural and environmental changes that support employees who have made a commitment to long-term behavior changes; and Silver, for those employers who have launched significant programs or serves to promote living a healthier lifestyle.

About the National Business Group on Health
The National Business Group on Health is the nation’s only non-profit, membership organization of large employers - including 60 of the Fortune 100 - devoted exclusively to finding innovative, forward-thinking solutions to their most important health care and related benefits issues. The NBGH identifies and shares best practices in health benefits, disability, health and productivity, related paid time off and work/life balance issues. NBGH members provide health coverage for more than 50 million U.S. workers, retirees and their families. For more information about the NBGH, visit

About Michelin North America
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America ( employs 22,600 and operates 19 major manufacturing plants in 17 locations.


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