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Check Point Awarded 2009 Five-Star Partner Program Guide Certification by Everything Channel


PureAdvantage partner program recognized as exceptional by leading channel authority

Redwood City, CA — Check Point® Software Technologies Ltd. (Nasdaq: CHKP), the worldwide leader in securing the Internet, today announced it has been recognized by Everything Channel as one of North America’s top information-technology (IT) vendors. Check Point’s PureAdvantage partner program was awarded a Five-Star certification in the security category of Everything Channel’s 15th annual 2009 Partner Program Guide (PPG), acknowledging the commitment and strength of the PureAdvantage program.

Check Point is 100 percent channel focused and as such seeks works directly with partners and distributors to incorporate their needs into the PureAdvantage program. Check Point’s PureAdvantage partner program is designed to create new revenue opportunities for partners of all sizes, supporting their investment in developing skilled sales and technical resources. Check Point enables its partners to deliver security solutions, which allow enterprises to improve security, reduce cost and complexity, and implement protections that adapt to new and evolving threats.

As a key to Check Point’s success, Check Point offers partners through the PureAdvantage program all of the benefits solution providers identify as most important, including quality security solutions, knowledge transfer with online sales training, co-op funds, marketing and sales tools and 24/7 availability of pre and post sales and technical support. The PureAdvantage program maximizes partner satisfaction with dedicated Check Point representatives, channel managers and technical experts who provide quick responses and customized solutions to meet specific needs of each partner.

Research for the 2009 Everything Channel Partner Program Guide and the Everything Channel Five-Star Program was conducted by Everything Channel’s Institute for Partner Education & Development (IPED). IPED analyzed 130 vendor programs rating sales support, marketing support, partner profitability, channel operations, communications and partner recruitment. The companies with the highest overall weighted scores received the Everything Channel Five-Star Program designation.

“A Five-Star accolade attests to Check Point’s world-class partner program and the dedication that we put forth to support and ensure the profitability of our partners,” said Amnon Bar-Lev, vice president of world wide field operations at Check Point. “Check Point values its partners and the growth of their businesses and will remain committed to providing them the most comprehensive technical, sales and marketing support while progressively enhancing the rewards and program opportunities to always accommodate their needs.”

“Now more than ever, the quality of a vendor’s partner program determines how profitable its partners will be,” said Robert C. DeMarzo, senior vice president and editorial director, Everything Channel. “We congratulate Check Point as one of the Five-Star Partner Program Guide winners for their commitment to their partners, their efforts to build a quality program and helping to drive greater revenue in the channel.”

To sign up for the Check Point PureAdvantage Partner Program or for more information about the program and its benefits, please visit

“In addition to the benefits the award-winning PureAdvantage program provides partners, Check Point’s Total Security strategy offers partners a broad product portfolio with highest quality network, data and endpoint security solutions,” concluded Bar-Lev.

About Check Point Software Technologies Ltd.
Check Point Software Technologies Ltd. (, worldwide leader in securing the Internet, is the only vendor to deliver Total Security for networks, data and endpoints, unified under a single management framework. Check Point provides customers uncompromised protection against all types of threats, reduces security complexity and lowers total cost of ownership. Check Point first pioneered the industry with FireWall-1 and its patented stateful inspection technology. Today, Check Point continues to innovate with the development of the Software Blade architecture. The dynamic Software Blade architecture delivers secure, flexible and simple solutions that can be fully customized to meet the exact security needs of any organization or environment. Check Point customers include tens of thousands of businesses and organizations of all sizes including all Fortune 100 companies. Check Point’s award-winning ZoneAlarm solutions protect millions of consumers from hackers, spyware and identity theft.

Everything Channel (,
Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited (
United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world’s buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM’s businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion.


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