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You Are Here To Guide The Way At Attractions Event Trade Show


Alexandria, VA – May 5, 2009 -- MarketArt® announced today that it has signed a three-year agreement with the International Association of Amusement Parks and Attractions (IAAPA) to provide the You Are Here interactive map and directory system at IAAPA Attractions Expo. This year’s event runs from November 16-20, 2009 and will be held in Las Vegas.

IAAPA Attractions Expos is the world’s largest conference and trade show for the $24 billion amusement park and attractions industry with 1200 Exhibitors, 28,000 Attendees, 125 sessions, 1,000,000 square feet of space - it will even have rides in the parking lot!

This is the first time the show will be in Vegas in its 91 year history. Show managers are committed to providing a wayfinding and directory system that ensures attendees and exhibitors connect. The show will also offer You Are Here on the Web that includes pre-show planning, agenda-setting and connections. The system also introduces a new digital sponsorship platform that extends the promotion reach of exhibitors beyond the show. The extended reach of a 365-day web presence, combined with targeted messages and measurable results gives exhibitors unprecedented ROI for their exhibitor marketing spending.

The You Are Here system is deployed online at the show’s website and on multiple touch-screen stations distributed throughout the show floor. The system helps attendees find their way to the companies, products and services of highest interest to them, and enables exhibitors to extend their reach, promote their offerings and attract qualified traffic to their booths.

About MarketArt --
MarketArt is a digital media technology company that develops and sells interactive media and advertising systems to both online and to out-of-home markets. The company is the leading provider of electronic directories to the trade show market with its You Are Here products.

You Are Here from MarketArt is a suite of event-marketing products and services for attendees, exhibitors and managers of tradeshows and exhibitions. It integrates user-content, search, social, and digital media with a map-based, interactive directory and wayfinding system. The system is deployed both on a show’s web site and on the show floor itself and is employed by many of the largest tradeshows in the U.S. You Are Here replaces traditional printed materials and is especially important to environmentally ‘green’ shows.

About IAAPA --
IAAPA, the International Association of Amusement Parks and Attractions is the premier trade association for the attractions industry worldwide. Founded 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the amusement industry. IAAPA represents more than 4,100 attraction, supplier, and individual members from more than 90 countries.


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 tradeshow marketing
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