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Massachusetts MINI Cooper Dealer Hosts 4th Annual Poker Rally


Talk about a dealership that knows how to have a good time. On Sunday, May 17th, MINI of Peabody raises the stakes at their 4th annual Poker Rally. The loyal customer fan base at MINI of Peabody has been waiting all year long for this popular event. This year, the event moved from its usual first Sunday in May to the 3rd weekend as the dealership just celebrated the launch of the 2009 MINI Cooper convertible.

The MINI Poker Rally is an event for all ages and no experience is necessary to participate. Owners (and their co-pilots) meet and greet one another at the dealership around 9:00am and then line up to begin a 1.5 hour route along the scenic north shore of Massachusetts. Every car is given a map just in case and then set out on the course. Along their route, there are 5 designated stops where a MINI of Peabody employee gives out a playing card to each car that passes through. Every year brings a different route which makes the event a true surprise to even the most experience “rally-er.”

At the end of the route, each car returns with 5 playing cards and challenges one another for the best poker hand. Prizes are given out to the best hands and then all guests enjoy a fully catered barbecue.

“Every year we see a big turnout and every year it pours! But our customers are road warriors…a little bit of rain isn’t going to stop them,” says MINI of Peabody event coordinator Lori Connolly.

The event, which is limited to the first 100 MINI cars just about, filled up within the first day after the email hit customer’s inboxes.

For more information on MINI Cooper events, visit

MINI of Peabody is accessible from all points in New Hampshire and located on Route 1 south in Peabody, Massachusetts. The dealership can be reached at (800) 440-9175 and at


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