BroadSoft Receives Unified Communications® Magazine’s 2008 Product of the Year Award

Hosted Unified Communications Recognized for
Outstanding Innovation

GAITHERSBURG, MD.- BroadSoft, Inc., the worldwide leader in VoIP applications, today announced that Technology Marketing Corporation’s (TMC®) Unified Communications magazine (www.uc-mag.com) has named the company’s Hosted Unified Communications solution a recipient of its 2008 Product of the Year Award.

“BroadSoft® has proven they are committed to quality and excellence while addressing real needs in the marketplace. Unified Communications is pleased to grant a 2008 Product of the Year Award to their Hosted Unified Communications (UC) solution,” said Rich Tehrani, TMC President and Editor-in-Chief of Unified Communications magazine. “We’re proud to honor their hard work and accomplishments and look forward to more innovative solutions from BroadSoft in the future.”

BroadSoft’s Hosted UC enables service providers to deliver powerful communications solutions to enterprises in a software as a service (SaaS) model. It combines the Microsoft Solution for Hosted Messaging and Collaboration (HMC) Version 4.5 with BroadSoft’s Hosted Business Telephony. The solution provides one platform for voice, presence, instant messaging, video or web conferencing, allowing an employee to work anywhere and collaborate in real-time.

“UC is quickly becoming the holy grail of enterprise communications for its ability to transform business processes and increase workforce productivity. Unfortunately, small and medium-sized businesses (SMBs) are unable to realize its power due to the high cost and complexity of deploying an on-premise solution,” said Alex Doyle, senior director of solutions at BroadSoft. “BroadSoft’s hosted solutions eliminate this burden, thus enabling companies of any size to reap the benefits of advanced communications solutions. UC is not just for large enterprises anymore.”

“In the current economic climate, it’s important that SMBs have access to UC solutions that help them enhance their productivity with the resources they have,” said Alex Danyluk, industry director, global telecom business for the Communications Sector at Microsoft Corp. “Hosted UC from BroadSoft and Microsoft allow service providers to offer the advantages of software plus services, enabling SMBs to decrease infrastructure costs, improve productivity, and enhance communications integrated with their applications and processes.”