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Get in Touch with Texture


Wausau Paper’s newest print promotion, “Royal Texture” reminds us to add a little dimension to our lives

Whether it’s the smoothness of glass, coarseness of sandpaper or the softness of cashmere, texture is the defining characteristic that gives everyday encounters depth and substance. Wausau Paper’s latest print promotion, “Royal Texture: Add Dimension to Your Life,” illustrates how texture brings life to any communications piece, creating something as interesting to hold as it is to look at. Touting the unique finishes and embossed paper from the company’s Royal line of Writing, Text and Cover papers, Wausau Paper reminds us to add a little dimension to our lives by getting in touch with texture.

“The natural textures of the Royal brand enable designers to use a tactile approach when communicating their message, improving the overall result and impact of a final image or design,” said Jeff Fox, director of marketing for Wausau Paper’s Printing & Writing sector. “This piece not only illustrates the extra appeal texture can offer, but also added value created when utilizing the affordable Royal line.” This piece supports the resurgence of texture being seen in other industries such as fabrics and interior design.

“Royal Texture” explores how the sensation of touch further enhances the way people react and relate to an experience, as well as exposes the benefits of utilizing texture that goes beyond the physical touch. The Royal line has five unique stocking textures, such as Canvas, Laid, Felt, Bark or Linen, and is available in multiple weights and various colors. The Royal line provides quality color reproduction, and offers custom finishes and embossments. Wausau Paper also offers ten custom textures available on a manufacturing basis.

With most Royal lines containing at least 30% recycled post-consumer fiber and all items carrying FSC certification, Wausau Paper is committed to providing customers sustainable paper solutions. For more information on Wausau Paper’s “Royal Textures” print promotion, or for more details on the textures in the Royal line, visit


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