iCarMagic and Dealerskins Sign Exclusive iCarConnect Agreement to Help Car Dealers Capture, Contact and Close Potential Customers

NOVATO, CA -- Jan. 7, 2005 --
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Industries Premier Tools for Website Creation and Leads Management Come Together: Dealerskins to Offer Private-Label Version of iCarConnect
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iCarMagic LLC, a leading on-demand customer relationship management (CRM) company, today announced that it has entered into a strategic relationship with Dealerskins Inc. a leading provider of websites and advanced multimedia technology to the automobile industry. Dealerskins will exclusively offer iCarMagic’s iCarConnect family of integrated customer relationship management products to its customers under the TrafficCenter name and integrate it with the Dealerskins suite of website and customer acquisition products.

“After a thorough review of the competitors in the Internet Lead Management marketplace, Dealerskins chose what clearly appeared to be the Industry leader in terms of technology and product maturity,” said Dealerskins Inc. CEO Gabriel Krajicek. “iCarMagic’s products, not unlike our own, were built by industry veterans with real experience in selling cars in today’s competitive marketplace. Together our companies can help dealerships close sales by controlling not only the prospects first impression on a website, but all the way through the sales cycle and beyond.”

Under the terms of the agreement, Dealerskins expanding base of nearly 1,000 automobile dealerships nationwide will be able to exclusively use both companies’ products seamlessly together to help close the loop with both prospects and customers alike. “Given the inherent competition for customers in the Internet space this agreement provides dealers with a real competitive advantage that is measurable in both lead conversions and in Internet lead provider accountability,” said iCarMagic’s Director of Business Development Keith Latman. “The combined efforts of these two exceptional teams of experienced car people will lead to the most advanced conversion system on the market bar none. Our products compliment each other perfectly and they will together allow dealers to spend more time selling cars and much less on managing technology. We are very proud to welcome Dealerskins and its customer base to the iCarMagic family.”

Dealerskins TrafficCenter, powered by iCarMagic, is now in use by real customers and full integration is scheduled to be completed in early January.

ABOUT DEALERSKINS

Dealerskins is a leading dealership business development center (BDC) service provider and vehicle research tool developer. Dealerskins’ websites have won numerous awards for excellence and have allowed nearly 1,000 auto dealers to increase online sales. The RedLine Performance Content(TM) suite, Dealerskins’ vehicle research tools, allow both dealers and some of the industry’s largest portals to more effectively present consumers with purchase-influencing rich media and vehicle data.

ABOUT ICARMAGIC LLC

iCarMagic is a leader in on-demand customer relationship management (CRM) services designed for car dealerships. Founded in 2003 by former Internet Directors, iCarMagic is focused on providing intuitive productivity tools to maximize ROI and entrenching process compliance across a dealership or group.

FORWARD-LOOKING STATEMENT DISCLAIMER

The statements contained in this press release that are not historical facts are forward-looking statements under the federal securities laws. These forward-looking statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Actual outcomes and results may differ materially from what is expressed in, or implied by, such forward-looking statements.

Contact Information

Keith Latman

Media Contact

iCarMagic LLC

Contact via E-mail