Bersin & Associates Creates Knowledge Archive of IMPACT 2009 Sessions with Mediasite

Online catalog will house on-demand webcasts of key presentations

ST. PETERSBURG, Fla. - Sonic Foundry, Inc. (NASDAQ: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced Bersin & Associates has selected the Mediasite platform to webcast the second annual IMPACT 2009, The Business of Talent Conference, held April 14-16 at the Renaissance Vinoy Resort & Golf Club in St. Petersburg, Fla.

The three-day program includes sessions featuring more than 60 senior human resources and learning executives. The event will address the topics and issues critical to managing and developing talent in today’s challenging business climate, including global talent management, learning on-demand, leadership pipelines, budgeting and social networking. New this year is an entire track devoted to learning technology, presentations on new research findings by Bersin & Associates analysts and a special news event on the forces shaping corporate learning platforms today, “The Pivot Point for LMSs.” Research Director Chris Howard will unveil highlights of a new study, LMS and Learning Platforms 2009.

“IMPACT 2009 is the only research conference focused on enterprise learning and talent management,” said Chris Howard, vice president of research at Bersin & Associates. “The conference agenda includes more than 30 sessions, many of which will highlight cost-cutting strategies and ways to improve business impact through innovative approaches. Using Mediasite to create a knowledge archive of this information will provide attendees with immediate, highly valuable post-conference resources. The session recordings will also be available to all Bersin & Associates research members later in the year.”

Select sessions will be available for on-demand public viewing after the conference at www.bersin.com, including:

* Talent Strategies for Transformative Change, Josh Bersin, president
* Building Effectiveness and Efficiency into Your Learning Organization, Karen O’Leonard, principal analyst; Bob Danna, executive vice president

Sessions recorded previously at IMPACT 2008 will also be archived for research members to access through the Bersin & Associates research library (www.bersin.com/Lib/Rs/).