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First Data Earns Giftex Prepay Innovation Award


DENVER .- First Data, a global provider of electronic commerce and payment services, received the Giftex Prepay Innovation Award, presented by Giftex Prepay, which provides retailers, processors and banks with industry information, networking opportunities and educational seminars.

Presented at the recent Prepaid Expo in Orlando, Fla., the Giftex Prepay Innovation Award recognizes First Data’s role in leading the prepaid industry with new product development. Giftex Prepay acknowledged First Data’s launch of the GO-Tag™ Solution, a contactless sticker product that employs contactless payment technology to make the shopping experience quick and convenient.

The GO-Tag Solution can be attached to any personal item like mobile phones or employee badges. This new technology, provided by First Data, eliminates the need to carry cash, credit or debit cards. Consumers will experience the technology first as a prepaid payment product. Merchants will benefit from the ability to offer more value through faster speed of service and increased customer loyalty.

“First Data’s GO-Tag Solution can turn just about any personal item, from a mobile phone to an employee ID badge, into a payment device,” said Barry McCarthy, general manager, Mobile Commerce and Point of Sale Solutions for First Data. “GO-Tag represents an important step in the evolution from today’s traditional plastic cards, offering a bridge to the future of payments.”

Tony Craddock, CEO of Giftex Prepay and chairman of the Giftex Prepay Innovation Awards said, “This award is very well deserved. Companies that innovate through the recession will be well positioned for success once the tide has turned. First Data’s commitment to innovation is a sign that it will be one of those companies.”


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