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Automotive Internet Sales Forums Help Dealers Discover New Opportunities


As the automotive industry struggles to stay afloat amid the country’s troublesome economy, a new web platform by joins car dealers and vendors together in a unique forum that benefits both parties.

The forum is a virtual 24/7 flow of information, questions and answers from both car dealers and auto industry vendors. The unique platform allows users on all ends to post questions and answers on various topics ranging from how car dealers can use new technologies to attract sales leads to how dealer vendors can best approach an auto dealership for new business.

For car dealers, the website presents an opportunity to gain new insight into industry best practices, tips and trends. For automotive vendors, the availability to provide answers, advice and support presents a gateway to new business connections.

Since 2004, has been committed to the betterment of the automotive industry. That mission is carried out on the Internet through their elaborate website which serves as a ‘go to’ tool for car dealers across the country.

According to founder, Jeff Kershner, “ We decided to create a forum for people to discuss best practices and garner support through the use of the sophisticated technologies we have all found ourselves confronted with. It also allows a dealer to find friends in a likewise pursuit of engaging a vendor to change or expand on a particular item.”

The dealer-vendor platform, in summary, helps to-

1. Seek understanding and best practices in the automotive technologies (ie. CRM, ILM, Google, Inventory, and even Blackberries)
2. Gain a larger voice to aid in problem solving
3. Maybe find a solution that better fits

Visit for more information.

Why would a vendor join the DealerRefresh Software forum?

Many times dealers and vendors don’t see eye to eye. Unfortunately this is caused because a dealer is working with someone in a lower-level support position who doesn’t convey the need to the people who will understand it. By watching the DealerRefresh forums a vendor can get a clearer picture of where opportunities are. By participating on the forums, a vendor can deliver a level of transparency that would make dealers want to flock to them. At the end of the day, vendors and dealers are more a partnership than a client/vendor relationship and need to work together to get the job done!

Eventually, a vendor might have enough great information circulating through the forums that it could be used as a FAQ source for support staffs to point dealers to. Eventually, it could serve as the place for all a vendor’s support!

What makes the DealerRefresh forums different?

Nowhere is there a place that focuses on the retailing automotive technologies. And nowhere is there a place that focuses on all of them! By focusing on best practices and support it provides new ground on an area that every dealership is having some sort of struggle, or has been considering exploring.

What is the direction of the forum and why was it started?

DealerRefresh already attracts many of the best minds in the automotive eCommerce business, but not everyone has a voice. With the forum environment those 2:00 AM sparks of brilliance can now be posted by anyone. Questions can be answered practically in real-time; meaning a Friday evening problem might not have to wait for a Monday morning solution.

“Let’s face it, the technology is moving faster everyday and it is overwhelming. If we all work together, we can cut out a lot of frustration,” says Alex Snyder .

About DealerRefresh
DealerRefresh is for the car dealer Internet sales professional thriving for more information looking to elevate their game. It’s also for industry professionals looking to keep up with some of the latest dealer industry news and trends. DealerRefresh was the first site to bring automotive Internet sales professionals together in one virtual spot.

The website covers everything from internet marketing best practices for dealers, what works with SEO and search engine marketing, how online video fits into a dealer’s landscape to online reputation management for any dealership.


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