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Sybase 365 Mobile Commerce Leadership Recognized With 2009 CTIA Emerging Technology Award Win


Mobile Payment System (mpass) powered by Sybase 365 Takes First Place Award for Innovation

DUBLIN, CA. - Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging services, today announced that mpass, mobile payment system received the CTIA Wireless 2009® Emerging Technology (E-Tech) Award for Innovation in the Mobile Payments category. Winners were announced at the recent International CTIA Wireless Conference in Las Vegas.

The CTIA Emerging Technology Awards program is designed to give industry recognition and exposure to the best wireless products and services. Winning first place in the mobile payments category, this award recognizes Sybase 365 leadership and commitment in the mobile commerce ecosystem.

This award showcases leading German mobile operators, Vodafone and o2, who launched the mpass system, leveraging the Sybase 365™ Mobiliser platform*. mpass seamlessly integrates with Germany’s direct debit system “Lastschriftverfahren”, which is open to more than 70 million German bank account holders and all mobile customers. mpass enables customers to securely pay online with an easy SMS confirmation, and to top-up airtime through the internet or mobile phone.

“Consumers want a means of payment that is comfortable, fast and secure – anywhere, anytime, on any network, and with any mobile device,” said Matthew Talbot, vice president of mCommerce at Sybase 365. “The only way to meet these needs is to create a mobile payment standard starting at a national level and open to all players. The mpass solution does just that. mpass is a blue-print for an operator-driven mobile payment strategy for developed markets and we are delighted by this industry recognition.”

Since the launch, mpass has become the key enabling technology for the development of the mobile services ecosystem in Germany. Subscribers of these two mobile operators can use mpass instantly - without registration and without additional costs. Prepaid and business subscribers and subscribers of other networks can sign up to mpass directly online.

“With a broad spectrum of categories, ranging from consumer to enterprise to wireless health and energy applications, the E-Tech awards are an indicator of the phenomenal innovation taking place in the wireless industry,” said Robert Mesirow, vice president and show director for CTIA.

For CTIA announcement and full list of winners:

About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in SMS, MMS and GRX mobile messaging interoperability, the delivery and settlement of SMS and MMS content, mobile commerce and enterprise-class messaging services. Processing more than 200 billion messages per year, Sybase 365 reaches more than 700 mobile operators and 3 billion subscribers around the world. For more information, visit:
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*(On January 21, 2008 , Sybase Inc. announced its acquisition of paybox Solutions AG. The company has been integrated into the mCommerce business unit of Sybase 365).

Sybase, Sybase 365 and paybox are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration in the United States.

Forward-Looking Statements
Certain statements in this release concerning Sybase, Inc. and its prospects and future growth are forward-looking and involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially from those suggested by these forward-looking statements include, but are not limited to, the performance of the global economy and growth in software industry sales; market acceptance of the company’s products and services; customer and industry analyst perception of the company and its technology vision and future prospects; the success of certain business combinations engaged in by the company or by competitors; political unrest or acts of war; possible disruptive effects of organizational or personnel changes; and other factors described in Sybase, Inc.’s reports filed with the U.S. Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 2007.


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