Siemens identifies trends in wireless applications: Mobile-TV and mobile e-mail access are the favorites

Munich, Feb 8, 2006, Downloading music to a mobile handset, accessing and editing e-mails on a mobile handset, watching television or the person at the other end on the display during a phone call – which services will wireless customers be using in the future, and what will they be willing to pay for them? To find the answers, Siemens surveyed over 5,300 mobile communication subscribers in eight countries about innovative wireless applications and their expectations with respect to the content and functionality of these applications. A few trends are clear to see: Mobile television and e-mail access on a mobile handset number among the most popular applications.

The survey on “innovative wireless services” was conducted in Brazil, Canada, China, Germany, Italy, Korea, Russia and the United States. It was found that consumers across all countries and continents are keenly interested in mobile e-mail access – on average, 74 percent of the surveyed wireless users want to be able to send, receive and edit e-mails on their wireless devices.
Users in North America and Europe, in particular, have high expectations with respect to mobile e-mail access. Although the focus is on using this technology in connection with their work, many wireless subscribers would also consider personal usage.

In many countries, Mobile TV is one of the most attractive applications – with an average of 59 percent of all respondents expressing interest in utilizing this application. Mobile TV allows consumers to watch live television programs or programming that has been specially readied for mobile devices. This application is especially interesting to wireless providers due to the strong willingness on the part of users to pay for it. In Korea, a country in which Mobile TV is already being offered, a strong more than 90 percent of all respondents voiced their interest in mobile television.

The study shows that the ability to download music tracks to mobile handsets offers high potential, as well, in addition to Mobile TV and Mobile E-Mail. 62 percent of all respondents indicated they would download music files to their wireless devices. In all of the countries in which the survey was conducted, mobile music downloads numbered among the three most popular applications.

And further applications also rank high, first and foremost among the young generation: Mobile Gaming as well as the IMS-based services Group Communication, Enriched Voice Calling and File Sharing are services that young subscribers have on their wish lists for new wireless applications. A summary of the study is available online at
www.siemens.com/communications/press/applicationstudy


Siemens Communications

The Siemens Communications Group is one of the largest players in the global telecommunications industry. The company offers a full-line portfolio of innovative solutions for voice and data communication. Its comprehensive offerings range from devices right through to complex network infrastructures and services for wireless, fixed and enterprise networks. It is the largest Group within the Siemens organization and operates in more than 160 countries around the world. In fiscal 2005 (September 30), its 54,500-strong workforce posted sales of over 13 billion euros.

More about Siemens Communications at http://www.siemens.com/communications


Informationsnummer: COM MN 2006 02.06 e

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Monika Brücklmeier

Siemens Communications

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