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AT&T Michigan to Announce Triple Play Challenge Promotion


New Marketing Initiative Challenges Consumers to Find a Better-Packaged Value

Detroit, Michigan, February 8, 2006, As competition continues to heat up in the communications industry, AT&T Michigan has announced the launch of a program designed to help consumers in Detroit and Grand Rapids “right size” with AT&T bundles. AT&T will help Michiganians to find a better value on residential telecommunications packages with AT&T services; if it can’t, the consumer will receive a $20 Visa gift card. The AT&T Triple Play Challenge promotion will begin this month in the major metro markets of Michigan, including Detroit and Grand Rapids.

Whether evaluating a bill from a residential customer of AT&T or from a competitor, the company is betting a Visa gift card that its bundle offers a better value than what the customer currently has. The promotion furthers the AT&T Inc. (NYSE:T) strategy of growing its bundled services and encouraging cable Internet customers to switch to AT&T Yahoo! High Speed Internet services.

“It’s as simple as a phone call,” said Randy Feger, vice president and general manager for AT&T in Michigan. “AT&T offers a variety of service bundles designed to meet a wide variety of consumers’ needs, unlike some of our competitors who have one bundle and one price. This Triple Play Challenge program is a win-win opportunity for residential consumers; they get a great bundle and overall savings for their communications needs or a $20 gift card. There is nothing to lose.”

The Triple Play Challenge promotion will continue through March 31, 2006. Customers eligible for the offer are those who pay for “triple-play services,” defined as voice, cable or satellite TV, and high speed Internet access.

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Consumers are encouraged to call an AT&T service representative at 1-866-ATT-SAVE. They will be asked about their communications and entertainment needs; the entire process will take about 10 minutes. If the representative cannot find an AT&T bundle that matches the customer’s needs and that offers overall savings, the customer will receive a $20 Visa gift card.

For additional information on this promotion and other AT&T products and services, consumers can visit:

About the New AT&T
AT&T Inc. is one of the world’s largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high-speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with more than 54 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at

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